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My Start in Marketing Online

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Posted 21st January 2010 at 09:05 AM by jamiedolan

It all seems to simple the day you start. Find a niche, make a web site, and droves of people line up to buy your product or use your site. You make a site or two, spruce them up, there decent, but nothing too out of the ordinary. You write a couple new posts / articles a week, and they get indexed, you get some traffic, but again, not a lot. Gets a little discouraging, but I think there is a lot of hope.

I started with creating a blog for myself(Jamie Dolan). I made plenty of mistakes, including too many outbound links and other non-SEO friendly things. I still managed to get a PR of 2 less than 2 months after I started. So some of my link building must be working. I've promoted new articles in Facebook and on Twitter, nothing aggressive, just a mention or two per article. I've managed to have about 400 people stop by my blog in the 10 week that it has been up, I suppose that's not half bad for a first time blogger. I consistently rank near the top of the page in google for my name (which does have some direct competition from celebrities). It's been a positive learning experience watching my blog grow and seeing what drives traffic from where.

I strongly suspect that when marketing on the Internet, that growth is often exponential. Factors like social proof play an important role in how sucessful a site is. If one or two key people like your product and start to spread the word, that alone can make a the different between sucess and failure.

I'm going to keep moving forward, learning, and seeking out opportunities. I encourage you to do the same. I will continue to share as I grow and learn more. For now, I would like to leave you with the message to keep going, keep trying, and find something that works.

Good Luck with all of your business.

Regards,

Jamie Dolan
Neenah, WI
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Comments

  1. New Comment
    DynamicRevelation's Avatar

    Believe it or not...

    Believe it or not- your outbound links have no impact whatsoever on your site's page rank. Your inbound links (link popularity) vs. traffic do.

    They do however slightly impact what content your site is "associated" with- which has an impact on actual search results.

    This is countered by the "nofollow" feature of the link- it stops the spiders from following that link and "associating" the content of the two sites. Think of them as doors that swing one way, and "nofollow" links also have screen doors to keep the spiders out.

    It also can be used to prevent a page on your site from being indexed (all inbound links to the page are "nofollow").

    Also keep this in mind when building backlinks: spiders cannot follow these links, but people still can (and still often do).

    That brings up another common "Oopsie"...

    Here's a question: would you rather have rankings later, or traffic now? Traffic that comes from blogs actually has less to do with page rank, and more to do with reader interest. They already read these blogs, and happen to see your site link there- they weren't searching. They get curious and take a look.
    Comment on relevant "nofollow" blogs/forums/whatever too!

    I could get really detailed with this, that's the general concept.

    The trick with outbound links is simply what I call "traffic control."

    Usually, you tend to want people to stay on your pages, whether it be to other relevant sites you own (to "share traffic" between your sites), or to other pages on the same site.

    If people are leaving your page through one of your links, you want it to work to your benefit (or profit) somehow- and to something relevant.

    The moral of the story is:

    1. Keep all links- in and out- relevant to your website... especially the linked text (for linked pictures, the alt text is the actual linked text)
    2. If you want to link to another site, but don't want the content to be associated between the two- use the "nofollow" tag.
    3. Make all of your outbound links obvious, easy to follow, and profitable. That way, when your readers do leave your page, it's through something that helps you instead of the little "X" at the top of the browser window.
    4. Get as many relevant inbound links as you can, and keep at it (your competition is).
    permalink
    Posted 21st January 2010 at 04:23 PM by DynamicRevelation DynamicRevelation is offline
 


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