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CPA Help

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Posted 30th April 2010 at 08:33 PM by Jim Hudson

Hello all, I have the rights to this ebook for resale/giveaway, so there should be no problem in posting a portion here for reference to help those in need.

Here is the application part from the book....

How Do I Apply?

Applying to a CPA network can be very different from applying for
other traditional programs because there is a greater degree of
verification within the network both for advertisers and publishers
alike. Don't expect to be accepted automatically just because you fill
in the application form, because this is just the just the beginning
of the process rather than the end. You will be investigated much more
carefully than with a PPC affiliate type program.

They will make sure you are the person you say you are, even going as
far as to check ownership of websites and contact information you gave
on the application form to ensure everything matches. Be as accurate
as possible when applying to CPA networks as they are very selective
about who they accept.

The CPA network employs people who know how to spot deception in an
application by cross-checking one piece of information with another.
For instance, if you give one name on the application form but the
owner of the website in the WhoIs record is someone else, they may
decide you're not being honest with them.

Also, if you give out a phone number or email address that you never
respond to it will be an automatic red flag that will kill your
application, so be prepared to answer the phone and/or email promptly
to speed up the approval process.

and the next part...

Cross-Checks And Double-Checks

Now that you understand the process a bit more, let’s review the items
you need to make sure are consistent and accurate on your application
form.

Your Website(s) – You don't necessarily have to own a website with a
CPA network to be accepted, but it does help. Make sure you are listed
as the owner of the site, as they will verify this is a match.

Your Country of Origin – They will check your IP address to make sure
it is coming from the country of origin you are claiming you reside
within. If you outsource the application process, make sure it is to
someone within the same country where you live. Otherwise, it will
look very questionable, and have no doubt that they will reject you
based on that alone.

Your Contact Information – Throwaway email addresses are an automatic
reject. Unlike traditional affiliate programs, you can expect to
receive a call from an affiliate manager of the CPA network using the
phone number you provided. Be available to take the call, as they do
not call twice, and they will reject your application if you don't
answer. They will also check the area code to make sure it goes to the
state of residency you claim on the application form. Make sure it
matches.

Incomplete Applications – Don't uncheck boxes that they've checked,
like a box typically saying “incentives” for your advertising method.
It's their hint that's what they want you to use.


The Single Most Important Question

Expect to be questioned on how you intend to promote or drive traffic
to the affiliate offers, if you are signing up to be a publisher. This
is the single most important question and your answer will greatly
impact whether your application is accepted or not. If you don't have
a clear idea, it will only prove to the affiliate manager that you are
not a valuable affiliate partner to include in their network. Make
sure you have a good answer for this question.


What If I Get Rejected?

Even if you don't get a call the same day you submit your application,
don't assume you've been rejected. It can take up to three days (or
more) for an affiliate manager of the CPA network to contact you by
phone, especially if you submitted your application over a weekend or
during a holiday. They typically do try to make contact within the
first 24 hours, but this is not always possible. If you haven’t heard
anything after three days it's possible your application has been
rejected, so you need to be proactive to see what types of problems
might have been spotted on your application and work to overcome those
objections.

First, you will need to know what affiliate manager has been assigned
to you; look for their name in the email notice you receive when you
first apply online. Once you know whom to contact, you can email them
based on the email addresses on your CPA network website or use AOL
messenger if you have that available. There is an online list that has
most affiliate administrators ‘names on it at: The Affiliate AIM List - Instant Messaging List for the Affiliate Marketing Community.
It's a great list to keep nearby as you're awaiting approval because
it also shows you when they are online. They are interested in getting
people who can provide value to their advertisers on board, so don't
hesitate to make contact and ask the status of your application.


If they say it is denied, find out why. In many cases, they may accept
additional proof or documentation to reverse their decision and grant
you approval to join them. Even if you get turned down, use it as a
learning experience. There are literally hundreds of CPA networks out
there, and one of them is bound to say “yes.” Just put your best foot
forward and be available to answer any questions they might have about
your application.
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