The One to Rule them All

so I join alot of lists. I like to " keep my ear to the streets" as far as what others are doing in their email businesses.

more often then not if its not some spammy message, I see two or three affiliate offers, offering similar services in one email.

as a potential customer, how am I to choose which offer is best?

its confusing and makes me not want to buy.
I think alot of you, forget that email marketing is also a form of direct response marketing.

and with direct response marketing you have to remember the rule of one.

one message, one theme, one offer, one call to action.
give me one thing to focus on and give me one thing to buy. Allow me to focus on your one offer.

- Jon