Once upon a story, there was an online friend of mine named Nathan.
He used to run a blog over at NathanHangen.com, where, once upon the same story, I wrote a fantabulous (not to toot my own horn or anything) guest post.
On said blog, Nathan liked to talk a lot about “Empire” building.
He also liked to use testosterone filled words like “Sword” and “Sacrifice” and “Redemption”. (He’s such a dude.)
Nowadays, his blog is no longer up and running, but he kindly agreed to let me re-run that post here on #BGB.
Couldn’t let damn good content go to waste, now could we?
So let’s talk a little about empire building here on #BGB…
Girl style.
I think the whole concept of building a “digital empire” is a worthy goal. As an entrepreneur, why would you want to create anything less than an empire that you hold the reins to?
A virtual “machine” that not only makes you money, but impacts others in a positive way, brings enormous personal satisfaction, and can be molded into something you can pass down to your grandkids if you so choose?
And in the world we live in today, digital is just about the only way a single individual can build something so amazing and far-reaching, that can impact so many people, with nary more than a creative thought, coupled with a few inexpensive tools, readily available to the motivated.
STOP AND THINK ABOUT THAT A MINUTE
Literally the minute I hit publish on this post it is shot out into the mysterious cyberspace… available immediately to the eyes of anyone in the world who happens upon it. And a motivated person can make it happen over and over again with varying degrees of impact.
THAT’S A LOT OF POTENTIAL POWER ONE PERSON CAN WIELD
Keep a readin'...
He used to run a blog over at NathanHangen.com, where, once upon the same story, I wrote a fantabulous (not to toot my own horn or anything) guest post.
On said blog, Nathan liked to talk a lot about “Empire” building.
He also liked to use testosterone filled words like “Sword” and “Sacrifice” and “Redemption”. (He’s such a dude.)
Nowadays, his blog is no longer up and running, but he kindly agreed to let me re-run that post here on #BGB.
Couldn’t let damn good content go to waste, now could we?
So let’s talk a little about empire building here on #BGB…
Girl style.
I think the whole concept of building a “digital empire” is a worthy goal. As an entrepreneur, why would you want to create anything less than an empire that you hold the reins to?
A virtual “machine” that not only makes you money, but impacts others in a positive way, brings enormous personal satisfaction, and can be molded into something you can pass down to your grandkids if you so choose?
And in the world we live in today, digital is just about the only way a single individual can build something so amazing and far-reaching, that can impact so many people, with nary more than a creative thought, coupled with a few inexpensive tools, readily available to the motivated.
STOP AND THINK ABOUT THAT A MINUTE
Literally the minute I hit publish on this post it is shot out into the mysterious cyberspace… available immediately to the eyes of anyone in the world who happens upon it. And a motivated person can make it happen over and over again with varying degrees of impact.
THAT’S A LOT OF POTENTIAL POWER ONE PERSON CAN WIELD
Keep a readin'...
Sometimes it Pays to be Direct!
Posted 22nd November 2009 at 01:26 PM by k0zm0zs0ul
Writing good copy ain’t always an easy task. Some folks manage to do it reasonably well, and some folks manage to mangle it beyond repair. The problem a lot of people run into is trying to be ‘too creative’. Yeah, I know, TOO creative? Who KNEW there was such a thing!
But alas, there is, and it happens a lot when people are trying to write sales copy. They are so focused on making their ad eye catching, and trying to get it to stand out that they go overboard and end up with a cleverly creative dud. Meaning that ad isn’t doing squat for their bottom line, nor does it give their prospect any warm and tingly’s when they read it.
Sometimes, direct and to the point works way better than clever, especially if your space is limited. Sometimes it’s better to avoid empty statements like ‘Live the life of your dreams’ or ‘Make all your fantasy’s come true’ in favor of spitting it out already.
For example:
Lawn need a trim? I’m your guy.
$25 get’s you the deluxe treatment!
Cut, Edged, and Blown!
Call 407-888-8888.- Ask for Gary.
Now, it’s not fantastically creative, but it is direct and to the point. It let’s the prospect know exactly what they’ll get, for what price, and takes up minimal space if your quarters happen to be cramped. Now get to writin’!
Warm regards,
Cori Padgett
But alas, there is, and it happens a lot when people are trying to write sales copy. They are so focused on making their ad eye catching, and trying to get it to stand out that they go overboard and end up with a cleverly creative dud. Meaning that ad isn’t doing squat for their bottom line, nor does it give their prospect any warm and tingly’s when they read it.
Sometimes, direct and to the point works way better than clever, especially if your space is limited. Sometimes it’s better to avoid empty statements like ‘Live the life of your dreams’ or ‘Make all your fantasy’s come true’ in favor of spitting it out already.
For example:
Lawn need a trim? I’m your guy.
$25 get’s you the deluxe treatment!
Cut, Edged, and Blown!
Call 407-888-8888.- Ask for Gary.
Now, it’s not fantastically creative, but it is direct and to the point. It let’s the prospect know exactly what they’ll get, for what price, and takes up minimal space if your quarters happen to be cramped. Now get to writin’!
Warm regards,
Cori Padgett
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