GoDaddy on its website is currently showing Danica Patrick carrying a football with a couple options for "Super Deals."

It is, after all, Super Bowl week.

Note that GoDaddy does not refer to "Super Bowl Deals."

Apparently, GoDaddy has not paid the NFL to refer to the Super Bowl and does not want to infringe a trademark.

So it refers to Super Deals. Or the Big Game.

There are many ways to piggy-back on an event...