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Market Research Methods

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Posted 10th December 2010 at 08:32 AM by LaneB

I’ll tell you why Muse Tester is the way to go for testing out your market feasibly.

Firstly, if I had to name a living, breathing hero (there are a couple dead guys I think are pretty cool too), I think it would have to be Timothy Ferriss. If you haven’t already read his book, The 4-Hour Workweek, I recommend you pick it up.

Why do I recommend The 4-Hour Workweek? Because this book is the inspiration behind Muse Tester.

The whole idea of being able to get out of the rat race and make the money you need to enjoy life now is brilliant. I don’t want to sit at a desk slogging away just to make money that I might be able to use thirty years from now if I don’t die from karoshi first. I want to enjoy life now and let my money make itself.

Selling stuff online is the way to do it. I can set up a website, write a blog to get people engaged with my product, and begin making money with minimal time invested. That is, if there’s a market for my product. But, how do I know?

Well, some people spend thousands of dollars on market research. Of course, they already have multi-million dollar corporations to absorb the cost if the research fails. I don’t know about you, but I’m not that rich guy and, like Tim, I don’t want to be rich, I just want to make enough to live comfortably in the lifestyle I choose here and now.

With Musetester I can try out the market by putting up my site without actually having the product yet. Do I get a positive response? If yes, I run with the idea putting in the investment needed to get the business off the ground. If not, I toss the idea out and begin working on the next great Muse…

Now if you’ll excuse me, I’ve filled my work quota for the day, I’m off to play a round of golf.

And how can you get started doing similar? Check out www.musetester.com to begin test marketing with your muse.
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