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Market Research Methods

Posted 10th December 2010 at 08:32 AM by LaneB

I’ll tell you why Muse Tester is the way to go for testing out your market feasibly.

Firstly, if I had to name a living, breathing hero (there are a couple dead guys I think are pretty cool too), I think it would have to be Timothy Ferriss. If you haven’t already read his book, The 4-Hour Workweek, I recommend you pick it up.

Why do I recommend The 4-Hour Workweek? Because this book is the inspiration behind Muse Tester.

The whole idea of being able...
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Making Money in a Recession

Posted 10th December 2010 at 08:31 AM by LaneB

With the Great Recession still lingering over America – and most of the world – like a heavy black cloud, people are looking for more and more ways to save money. Blogs and websites providing tips on how to budget or how to cut corners are cropping up all over the web. The advice that most of these sites are giving: stop buying stuff. Not a pretty picture for us retailers.

Unless you know how to roll with the punches.

Retailers, like Wal-Mart and The Container Store,...
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Do Quit Your Day Job

Posted 10th December 2010 at 08:30 AM by LaneB

People have been hit very hard with this recession. The job market is lousy and the August unemployment rate was as high as 9.6%. That percentage may mean nothing to you (unless you are one of the over fourteen million Americans included!) until you consider that the historical norm was 5%.

Of over eight million jobs lost to the recession, the employment experts are predicting that many, perhaps most, aren’t coming back. What jobs will be available as the economy slowly gets back...
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Ebusiness Risk

Posted 10th December 2010 at 08:28 AM by LaneB

For the next couple of weeks we’re going to step away from the Niche of the Week Series, and bring you an introductory series on getting your 4-Hour Workweek job off the ground. Initially, everything takes some extra effort, so be prepared to work a little on getting the ball rolling. I hope that the next eight or nine posts will help make the way clearer and therefore a whole lot easier.

I’m going to start by discussing something that, here at Muse Tester, we know quite a bit about:...
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Marketing Basics

Posted 10th December 2010 at 08:25 AM by LaneB

Ever hear of SWOT, and the Four P’s? Read on!

This is Part 2 of a four part series on Testing Your Muse. If you haven’t already read Part 1, you can find it here.

In the Part 1 post, we discussed the importance of “test before you invest”. We aren’t heading to Las Vegas to play the slot machine; we are hoping to start a business and therefore need to make an educated guess before putting our money down. It’s all about calculated risk.

The...
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