Positioning for Success
Posted 29th July 2009 at 04:57 AM by learninglife
Whether you’re planning a small company of less than five
people or a larger company of more than 5,000 people,
everybody needs to be on the same page, believe in the
same message, and project that same message when they are
conducting business.
Even if you don’t have any employees and you operate a
one-person show, you still should know how you want to be
perceived and what’s at the core of every message you want to
deliver to your target market.
Writing out a positioning statement won’t only help you
narrow your focus for your business, but it will set you apart
from your competition. It will also help you craft an elevator
speech that you can just spew off at any moment. That way,
you’re always selling without selling. You’re branding yourself
and your business.
The great positioning statements point out the target
customers, briefly identifies the problem, and explains why your
products and services have value and why your products and
services are better than everybody else’s in the same industry.
It’s much easier to sell something when you know why it is
superior and why people should be stepping over one another
to get their hands on the product.
people or a larger company of more than 5,000 people,
everybody needs to be on the same page, believe in the
same message, and project that same message when they are
conducting business.
Even if you don’t have any employees and you operate a
one-person show, you still should know how you want to be
perceived and what’s at the core of every message you want to
deliver to your target market.
Writing out a positioning statement won’t only help you
narrow your focus for your business, but it will set you apart
from your competition. It will also help you craft an elevator
speech that you can just spew off at any moment. That way,
you’re always selling without selling. You’re branding yourself
and your business.
The great positioning statements point out the target
customers, briefly identifies the problem, and explains why your
products and services have value and why your products and
services are better than everybody else’s in the same industry.
It’s much easier to sell something when you know why it is
superior and why people should be stepping over one another
to get their hands on the product.
To learn more visit:Books 4 Life
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