Customers will make or break your business and without good customer service your company will fail. Customer service is one thing that can make one business stand out from another, beyond product or price.

Good customer service can be a new business magnet as well and the key to a loyal customer base.
You may recall a customer service phone call that went viral this past summer, where a representative of a cable giant aggressively stonewalled a customer who wanted to cancel...

You’ve got a wonderful product and your staff does a great job. So why are you getting all of these bad reviews?

Your marketing campaign could be the culprit. Have you checked to make sure that all of your marketing messages are truly congruent with the experience customers receive when they interact with your business?

Every business has its own culture. Your employees aren’t the only people who experience that culture. Your customers do too—and some of them...

Promoting the right people is almost as hard as hiring the right people. And it’s almost as important. Failing to promote well can reduce productivity and rob you of opportunities. It can also impact employee retention and morale.

That’s why I’ve worked hard to develop some guidelines over the years. These are the criteria that I use to promote employees within my own company, and the use of these guidelines has rarely steered me wrong
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1. Look for employees with a...

Reputation management is a relatively new field. Many people wonder why it is necessary; after all, most of us keep pretty good track of what we post online. Especially when it comes to individuals rather than companies, people tend to think they can manage their own reputation online.

However, online reputation management is a complicated field that requires expertise to do effectively. Knowing how to use the internet doesn't translate into knowing how to manage your own online...

The Internet has created a modern fairy tale. It goes something like this: Entrepreneur launches a website. Entrepreneur cracks Google’s code and achieves the perfect SEO strategy. Entrepreneur goes on to get the “top spot” in the search results for his niche. Customers then flock to the site in droves to buy Entrepreneur’s product or service. Entrepreneur makes millions and lives happily ever after.

The reality of marketing your business on the internet is quite a bit more...