1. Market on what the client needs not what the client wants
Let me explain this with an illustration. No client of yours will wake up in the morning thinking I want more balance in life. They need balance but they don’t necessarily want it. They may want – more time for themselves and their family, less stress from work, etc. If you send your marketing message with the slgan: More balance in life, chance is- your target market will not understand what you mean.

2. Market...

Many business owners get confused as to where the money are going to come from. There are 5 different income streams and they all require different strategies to get the ball rolling:

1. One-On-One clients
Whether you connect with your clients face to face or on the phone, you are trading time for money as your clients pay you by the hour (or however you structure your billable time). That for a beginner is usually priced very reasonable as while the practitioner gets well...

Clients hire you because they trust that you can help them (that’s the real secret behind the amazing race to become an expert in what you offer) and because they have a good feeling about you. In fact how what you offer makes them feel about themselves as a result of what they expect to get is THE reason why they hire you. Their expectations are:

1. For you to help them save time
If they only had the time to do all that they are hiring you to help them to figure out or do,...

Although you cannot achieve your goals alone, you can burn out on your own pretty easily if you do not utilize what is out there to help you out in your strive to make it work and make a good return from your business. Obviously you need a team but there are 5 short cuts you can try out now:

1. Model the e-biz of someone else
If you think that this is not teaming up, think again. Instead of figuring it all out on your own which usually ends up in struggling to survive and asking...

Blogs are much faster indexed by search engines and also they are the first place where internet users seek for answers. Why, because blogs give answers. So, you are in business, and you would like to blog – to promote your expertise, to hopefully monetize on it and eventually get clients. Here are the 5 things you blog cannot do without.

1. Great Design
I don’t mean only choosing the template that you like the most, but also customising it to your needs and adding easily...