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Case Study: The Glossary Gatecrasher Method
Posted 20th June 2015 at 10:43 AM by LozJames
Five months ago I published a huge content marketing glossary on this site that generated some interesting results, and paved the way for a new content creation strategy that everyone can benefit from.
I first heard about the power of ‘glossary marketing’ – creating a huge A-Z glossary of industry terms – from SEO expert Lisa Parmley a few years ago.
I’d just invested in her excellent course and also purchased a short report about content archetypes, and one of them was all about producing massive lists of definitions to provide a valuable ‘go to’ resource for your audience.
The whole approach was inspiring and got me thinking about what I could add in to the process to make it even more effective.
Read the whole post: The Glossary Gatecrasher Method
I first heard about the power of ‘glossary marketing’ – creating a huge A-Z glossary of industry terms – from SEO expert Lisa Parmley a few years ago.
I’d just invested in her excellent course and also purchased a short report about content archetypes, and one of them was all about producing massive lists of definitions to provide a valuable ‘go to’ resource for your audience.
The whole approach was inspiring and got me thinking about what I could add in to the process to make it even more effective.
Read the whole post: The Glossary Gatecrasher Method
