Podcastes are a great way to provide a variety of content to your visitors compared to an ebook or article.
Podcastes and videos are sometimes underused by marketers yet they can be very powerful ways to get your message across.
When you create them and get comments from your visitors then that gives a great feeling, and the traffic that your podcasts can generate is even better.
Here is a some creative wording I have made:
[P]roduce podcasts to...