My cheapo shared hosting is back up - but not before I finally got off my butt and went and bought that reseller hosting plan I'd been planning on getting "sometime in the future".

Guess that's why The Future Is Now - I'm set up to edit the zone file, set up Wordpress MU and launch the Rapid-Fire VRE method of Entrepenerd.

There's a thread from Allen in the War Room titled "what can you start and finish in the next 7 days" - well, I don't know...

My testing host seems to have disappeared on me.

Well, I suppose that's what I get for going with cheap shared hosting off eBay - still sucks though.

Okay - new plan. Find a starter reseller hosting plan on webhostingtalk.com with an established hosting firm and use that to host my domains on individual cPanel accounts. Find a stable host that's been in business for a few years and that has scalable plans I can upgrade to when I need to.

Definitely...

I do. And I need to get over my addiction to buying stuff, I'm living proof that Harlan is right:

"even a crappy video with a good script will out pull a sales letter." Harlan D. Kilstein Ed.D.

Which of course means that this sort of thing works like a charm on me:



Dammit, Todd - stop making me give you money :p

No, really - I mean that. I need to put away my card and stop buying...

Headline? Graphics? Product name? Closing? Benefits?

Nah. None of the above. According to the late, great Gary Halbert, the first thing you test is the offer. All the litte things in the copywriters' bag of tricks comes into play later; first you need a product offering that brings in sales.

Then you pick one benefit and sell the hell out of that one benefit in your sales letter; split tested against another benefit perhaps, but you don't go all over the map with...

It's nothing new in the marketing game of course. And it's remarkable how easy it is to position yourself as the obvious expert in a market; you just need to know something your target market doesn't, and not be shy about sharing.

Or better yet, borrow the credibility of an already-established expert in the field.

Oh, yes - I'd like to share this squidoo lens of mine on the truth about low-carb dieting - it's borrowing a bit TOO much from the obvious expert, but...