Simple Tips On Making Good In-App Ads
Posted 15th February 2013 at 05:11 AM by MobiDev
Mobile advertising is one of the most fast-growing means of mobile marketing. Like with any kind of advertising, if applied correctly, it is a good way of promotion. If not, it becomes an annoying intrusion that will leave negative impressions. Mobile ads are widely used, but how should it be made to reduce the risks of the users' irritation? For example, untargeted SMS are the least pleasing messages one can receive. Such ads are dubbed spam and aren't favored among recipients. And what about placing a brand within mobile apps and games? Is it possible to successfully promote your products and services this way? Quite possible.
Application stores are full of free apps that contain mobile ads. One great example is Google Play. As a rule, the same apps can have free and paid versions. Free apps have limited functionality, and allow to get acquainted with the app for further purchase of the ad-free paid version. But if you look at the rate of downloads, you can see that quite a few mobile users prefer free apps and put up with the advertisements within. If it's done this way, make sure that the ad does not annoyingly contrast with the background of the application. Matching colors will be more appealing to the eye.
A lasting and popular trend is placing ads within games. There are several ways to place ads within games unintrusively. Imagine that you launch a game and see an ad instead of the menu. It may be seconds, but these seconds will definitely get on nerves. The same is when the game process is interrupted by the ad. Otherwise is when you see an ad after you tap the exit button. You have enjoyed your share of entertainment, so viewing an ad may become a positive experience. And if it offers something you like or need, you might decide to go for it.
Mobile games can also feature product placement. As it used to the the prerogative of films and series, now is the time for games. A game environment can hold some place for an advertisement. A brand can become a part of the gameplay. If the game itself brings positive experience, the brand will be recognized.
Such is the most obvious look upon in-app and in-game ads. But the issue is raised because these basic things aren't always kept up. And it's better to think over this issue beforehand. If you want this to be the direction for your mobile marketing, it's important to do everything correctly from the beginning. This means quality. Then you will get a great means of promotion, capable of becoming a success in your mobile marketing.
Application stores are full of free apps that contain mobile ads. One great example is Google Play. As a rule, the same apps can have free and paid versions. Free apps have limited functionality, and allow to get acquainted with the app for further purchase of the ad-free paid version. But if you look at the rate of downloads, you can see that quite a few mobile users prefer free apps and put up with the advertisements within. If it's done this way, make sure that the ad does not annoyingly contrast with the background of the application. Matching colors will be more appealing to the eye.
A lasting and popular trend is placing ads within games. There are several ways to place ads within games unintrusively. Imagine that you launch a game and see an ad instead of the menu. It may be seconds, but these seconds will definitely get on nerves. The same is when the game process is interrupted by the ad. Otherwise is when you see an ad after you tap the exit button. You have enjoyed your share of entertainment, so viewing an ad may become a positive experience. And if it offers something you like or need, you might decide to go for it.
Mobile games can also feature product placement. As it used to the the prerogative of films and series, now is the time for games. A game environment can hold some place for an advertisement. A brand can become a part of the gameplay. If the game itself brings positive experience, the brand will be recognized.
Such is the most obvious look upon in-app and in-game ads. But the issue is raised because these basic things aren't always kept up. And it's better to think over this issue beforehand. If you want this to be the direction for your mobile marketing, it's important to do everything correctly from the beginning. This means quality. Then you will get a great means of promotion, capable of becoming a success in your mobile marketing.
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