4 Free App Analytics Tools
Posted 3rd September 2013 at 02:41 AM by MobiDev
If you cannot measure it, you cannot improve it.
- Lord Kelvin
There are three things to measure to define the success of your mobile application: interest, engagement and retention. But how exactly will your marketing force measure them? You must choose the most appropriate tool for tracking, measuring and analyzing the success of your software. There's quite a number of them, more or less popular. Here are 4 examples of free analytics tools in alphabetical order. Perhaps one of them will be favored by you.
App Annie
App Annie is a popular tracking service that works across App Store, Google Play and Amazon Appstore.
Free of charge, App Annie offers a basic set of features to you:
- tracking the app downloads in different countries over a selected period of time;
- tracking and analyzing revenues in different countries;
- full info about reviews: numbers and contents, which help understand what's liked and disliked about your application;
- tracking other events regarding your app, such as price changes and updates. There can also be custom events scheduled and created by you, such a review on some website or a tech blog;
- informing you when your application becomes Featured.
AppFigures
AppFigures is a freemium-based app tracking platform, which offers you three options:
Basic - allows to track up to 5 apps, and details are quite similar to those of App Annie;
Premium - costs $4.99/month. Two apps can be tracked for free, while each subsequent one costs $1.49. There is no contract, the service is pay-as-you-go. Extra features include:
- hourly rank tracking;
- e-mail reports (daily and weekly);
- worldwide app reviews;
- automatic report importing;
- multi-user access;
Publisher - for developers who have to track more than 100 applications, starting at $139/month.
There is an option of a full-featured trial for 30 days. A user can easily upgrade, downgrade or close the account at will. AppFigures offers discounts depending on the number of tracked apps (10%-30%). Payments are performed at the end of the billing cycle.
Distimo
Distimo Analytics is a free tool that works across a number of application stores, namely: Apple App Store, Mac App Store, Google Play, Windows Phone Store, Windows Store, BlackBerry World, GetJar, Amazon Appstore, Samsung Apps, Nokia Store. You may apply filter to statistics, according to the following data:
- downloads and revenues over a selected period of time;
- reviews, rankings (for both you and your competitors to compare), funnels, benchmarks
- ad networks data (iAd, Adfonic, AdMob, InMobi, Smaato);
- events (such as updates)
Distimo also offers a paid service (AppIQ), which brings more details: tracking downloads and revenues of any app or publisher, info about platforms' marketshares, trends, price changes, featured listings, and other information needed to analyze and compete in the mobile market.
Mopapp
Mopapp is another freemium-based app intelligence. Charts allow you to track the statistics according to apps, countries, application stores, platforms, and ad networks. Information over a selected period of time is provided on combined download/revenue charts. Mopapp has two options to choose from:
Developer Plan offers unlimited number of apps to track, integration with in-app purchases, e-mailed monthly reports, and basic information about downloads, revenues, user reviews and banner impressions.
Enterprise Plan is paid and starts at $199/month. Its additional features include full ranking data and history, API export, PDF export, Excel export, comparisons with competitive products, integration with your Flurry account, e-mail reports (each day, week, and month), and an optional spice - translated reviews.
You may always check the links for detailed information. A good analytics tool is a rich source of information about your mobile software, and it's up to you to compare them and choose the most suitable one to your peculiar needs.
- See more:
✪ 3 Steps To Measure The Success Of A Mobile App
✪ 6 Major Faults Made In Mobile Marketing
✪ 10 Effective Ways To Promote A Mobile App
- Lord Kelvin
There are three things to measure to define the success of your mobile application: interest, engagement and retention. But how exactly will your marketing force measure them? You must choose the most appropriate tool for tracking, measuring and analyzing the success of your software. There's quite a number of them, more or less popular. Here are 4 examples of free analytics tools in alphabetical order. Perhaps one of them will be favored by you.
App Annie
App Annie is a popular tracking service that works across App Store, Google Play and Amazon Appstore.
Free of charge, App Annie offers a basic set of features to you:
- tracking the app downloads in different countries over a selected period of time;
- tracking and analyzing revenues in different countries;
- full info about reviews: numbers and contents, which help understand what's liked and disliked about your application;
- tracking other events regarding your app, such as price changes and updates. There can also be custom events scheduled and created by you, such a review on some website or a tech blog;
- informing you when your application becomes Featured.
AppFigures
AppFigures is a freemium-based app tracking platform, which offers you three options:
Basic - allows to track up to 5 apps, and details are quite similar to those of App Annie;
Premium - costs $4.99/month. Two apps can be tracked for free, while each subsequent one costs $1.49. There is no contract, the service is pay-as-you-go. Extra features include:
- hourly rank tracking;
- e-mail reports (daily and weekly);
- worldwide app reviews;
- automatic report importing;
- multi-user access;
Publisher - for developers who have to track more than 100 applications, starting at $139/month.
There is an option of a full-featured trial for 30 days. A user can easily upgrade, downgrade or close the account at will. AppFigures offers discounts depending on the number of tracked apps (10%-30%). Payments are performed at the end of the billing cycle.
Distimo
Distimo Analytics is a free tool that works across a number of application stores, namely: Apple App Store, Mac App Store, Google Play, Windows Phone Store, Windows Store, BlackBerry World, GetJar, Amazon Appstore, Samsung Apps, Nokia Store. You may apply filter to statistics, according to the following data:
- downloads and revenues over a selected period of time;
- reviews, rankings (for both you and your competitors to compare), funnels, benchmarks
- ad networks data (iAd, Adfonic, AdMob, InMobi, Smaato);
- events (such as updates)
Distimo also offers a paid service (AppIQ), which brings more details: tracking downloads and revenues of any app or publisher, info about platforms' marketshares, trends, price changes, featured listings, and other information needed to analyze and compete in the mobile market.
Mopapp
Mopapp is another freemium-based app intelligence. Charts allow you to track the statistics according to apps, countries, application stores, platforms, and ad networks. Information over a selected period of time is provided on combined download/revenue charts. Mopapp has two options to choose from:
Developer Plan offers unlimited number of apps to track, integration with in-app purchases, e-mailed monthly reports, and basic information about downloads, revenues, user reviews and banner impressions.
Enterprise Plan is paid and starts at $199/month. Its additional features include full ranking data and history, API export, PDF export, Excel export, comparisons with competitive products, integration with your Flurry account, e-mail reports (each day, week, and month), and an optional spice - translated reviews.
You may always check the links for detailed information. A good analytics tool is a rich source of information about your mobile software, and it's up to you to compare them and choose the most suitable one to your peculiar needs.
- See more:
✪ 3 Steps To Measure The Success Of A Mobile App
✪ 6 Major Faults Made In Mobile Marketing
✪ 10 Effective Ways To Promote A Mobile App
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