Google Play is not the one and only market for Android applications. Many people are incentivized to look for apps outside Google Play for a number of reasons. The main Android market is huge and popular, but on the other hand this makes new apps harder to discover. Alternative markets may include apps that were filtered out from Google Play, country-special apps, or simply be designed...

Mobile consumers constitute a huge audience for digital and non-digital products and services. And if you are an owner of a brand, a retail business, a mobile startup, you need to spread your commerce as far and wide as possible within your target area. Therefore you must know your mobile consumers, their habits and preferences, their main characteristics. You will be able...

For any brand that offers products and services online, mobile search is at least as important as the conventional desktop search. They are different channels for expanding the mobile presence of your company. Not only should you take every advantage of your mobile users, but also treat them in a different way with your marketing efforts. Mobile users have...

We've already looked at mobile payments in the MobiDev blog on Trends in Mobile: 2nd Half 2013, but with 2014 now well underway - and this being the time of the year for predictions - we thought it worth revisiting the subject of mobile payment technologies. The reason: simply that 2013 saw a number of providers begin a marketing onslaught to push the concept out to retailers and...

It takes skills and certain talents to run successful projects, from the very beginning up to completion. That's what good IT project managers are for - taking different pieces of the puzzle and gather them together, so that each would be in its place. It's a hard job of motivating people and organizing processes; therefore good project managers are valuable personnel,...