Quick Response codes have occupied a significant place in marketing. They can contain more information than standard barcodes. There is a number of scanner apps available on smartphones and tablets. Most often QR codes serve as links to websites and apps, contain text information etc. Despite their popularity, for some reason they have gathered so far numerous negative responses and opinions; and most of them concern the flaw, which does not really have anything to do with the concept of QR code...

Rolling a mobile app out on the market isn't an easy thing to do. One of the absolutely inevitable and important decisions is the monetization model (or several models combined). Here you define how your mobile software will bring profits. That must be done long before development, and the decision depends on many factors, including the essence of the app itself, its individual features. And of course, take into account the fact that the majority of mobile app users aren't quite willing to pay -...

A successful mobile startup begins with a great idea. But its implementation requires thorough planning that will lead it to success. Surely, not everyone becomes a winner. The mistakes remain the same, and here we have formed a list of the most common reasons why some of the mobile startups eventually fail. Let's look at the reasons, causes, and ways to avoid them. All these should be considered before even turning to software developers that will bring your idea to life.


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The practice of outsourcing is widely discussed today; it's used in many industries and branches of business. And if you know the time has come to start or enhance business with mobile software, outsourcing may be the most obvious choice in terms of quality and costs. But this choice must be deliberate; just like any other business, outsourcing bears inevitable risks, which can be ignored, prevented, delegated, or subdued (after an undesirable scenario occurs). Let's outline five such scenarios...

Nobody wants bad apps. App owners don't want to have bad outcome of their projects. Users don't want to have bad apps on their devices. But what hides behind the vast meaning of the word "bad"? And most important, how can software owners avoid building and getting "bad" mobile software? Today we are interviewing Oleg Lola, CEO of MobiDev Corporation.


Q: Hello Oleg! What is your opinion on the definition of a "bad" application?

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