How does anyone get acquainted with an app, for example, surfing through an application store? There are two things that catch the eye at first: the name and the icon. These two constituents often may define whether the app will make users feel they want it - or at least make them feel that it's worth checking. Only then come the description, user interface, and everything...

Who's a project manager? Do you need one for your software project? Development companies offer services of project managers to their clients, but what's the actual use of hiring yet another person to work on the project? The client naturally wants to know what he/she will pay for, and whether it's worth it. These questions always arise if the client has no previous experience of working with a software...

The mobile world and the mobile market have had both the 'bright' and 'boring' times. It's quite an unusual classification, but it's generally this way from the user's point of view. What do we mean by the 'bright' times? These are pivotal technical innovations, successful experiments with shapes, materials and sizes. Nokia has turned mobile phones into style accessories. Another...

Whoever says that naming a mobile application is easy, must have never had such a responsibility. Well, unless there was a truly great idea that suddenly dawned upon that person. But in most cases it isn't so, and many people have to wait a while until this idea arrives. Then there are all of these ideas gathered, and one has to make the final choice, which isn't a brief task...

Outsourcing has acquired a stereotype of being cheaper but far less reliable than in-house software development. It's easy to agree with the 'cheaper' part, otherwise outsourcing wouldn't be such a popular solution nowadays. And it is, both for mobile startups and for businesses...