Building a quality app and letting the world find out about it, is only part of the puzzle when you are trying to build a successful app business. You need to also make sure that your users have realised the value of your app and they keep opening it again, while figuring out a way to monetize the app so that you can earn enough money to cover your development, maintenance and marketing...

Some businesses operate upon outsourcing. Some outsource their IT needs and focus on their core activities, which is a cost-effective solution for them. And some business people dislike the very idea of outsourcing for different reasons, including bad communication, poor quality of outcome, failed expectations, unreliability of the whole operation, and so on. Actually, like every...

Google Play is not the one and only market for Android applications. Many people are incentivized to look for apps outside Google Play for a number of reasons. The main Android market is huge and popular, but on the other hand this makes new apps harder to discover. Alternative markets may include apps that were filtered out from Google Play, country-special apps, or simply be designed...

Mobile consumers constitute a huge audience for digital and non-digital products and services. And if you are an owner of a brand, a retail business, a mobile startup, you need to spread your commerce as far and wide as possible within your target area. Therefore you must know your mobile consumers, their habits and preferences, their main characteristics. You will be able...

For any brand that offers products and services online, mobile search is at least as important as the conventional desktop search. They are different channels for expanding the mobile presence of your company. Not only should you take every advantage of your mobile users, but also treat them in a different way with your marketing efforts. Mobile users have...