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Can you reach more customers in foreign countries by localization of your web assets?

Posted 16th March 2010 at 07:48 AM by OneHourTranslation (Translation and Localization for SEO)

About 29% of people who surf the web speak English, which without a doubt makes it the most important language on the Internet. But every organization or website owner should still ask themselves: could I reach more potential customers if I could communicate with those who speak other languages?

Website owners and marketing professionals are usually focused on English-speaking target demographics, and understandably so: this is the language in which they can most easily communicate...
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