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Millions Dollars Sales Letter: How To Use Quotes To Catapult Your Authority Status

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Posted 18th February 2009 at 05:14 AM by Oracle_320th

Becoming authority is surefire way to guarantee massive success in any area of endeavor that you choose. People like to be led. And what can be better to lead than authority figures.

The problem, authority status can take sometimes to build. However, you can catapult your status into authority almost in a single instance by using quotes. Human mind likes to associate things. From food, advertising to celebrity figure, our mind will constantly associate things.

Take an example of memory. Any fast memory course or speed reading course that you take will harness association principle as a basic principle of the course.

Then how to use the power of association to build your authority status?

Simple, use other authority's quotes in your sales letter, radio talk and TV talk. Use it whenever you can. Subconsciously people will associate the owner of the quotes with you. If you do it long enough people will start perceiving you as authority as well.

For example, if you want to become authority in stock trading you can say:

Warren Buffet said: "...................."

If you want to become an expert in marketing:

Jay Abraham said:"....................."

But make sure you use real quotes here not the one you made up.

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