Direct email marketing is a powerful, cost-effective and simple way to build strong relationships with your customers. It allows you to interact with all your customers at one time and at anytime you decide. Once they get to know and trust you, they will buy your product or service again and again. Developing an effective small business email marketing campaign involves advanced email marketing tools, polished communication skills and many other factors, but the following tips can give you a great...

If you want to see your email marketing conversions explode, optimize your message. Be personable and connect with your list. Your emails are sent to faceless addresses, but you can empower them to create customers. Make sure you send your message with the right content and target your niche audience. Here are four essential email marketing tips to help you develop your skills.

1. Good First Impressions

The reason most emails fail is because they go straight into the...

Although some claim that social media renders email campaigns obsolete, it's not true. Email marketing and social media can coexist and work together, and combining email marketing with Facebook is a perfect example. Facebook is an easy way to interact with your customers. It makes it simple to be able to communicate with your followers to give updates, new sales coming up, and just simple fun facts to keep them engaged. And Facebook entices you to conduct business by making it easy to set up your...

Email messages are an integral part of internet marketing, but simply distributing bulk email is not enough to create actual conversions. Email marketing and its benefits are complex, and its success depends on careful planning and execution. It needs to be targeted to your specific niche to have the best open rate. Its basic principles are similar to those of direct mail promotions, but when combined with internet connectivity, email is a much simpler and more affordable way to help you form lasting,...