MISSION STATEMENT ACCOMPLISHED -

Taking it to the next level

Okay assuming you've got your mission statement done, let's start thinking about content.
Here's how The Free Dictionary by Farlex describes it.


con·tent 1 (kntnt)

n.1. Something contained,...

BUSINESS IS ABOUT PEOPLE -

People are what makes your business valuable

http://youtu.be/5J5OndtCmRs


Gone are the days of large corporations sitting around big tables at board meetings talking about the profitability of how to change behavior within the framework of a "professional advertising campaign".


Today's market savvy consumers are too smart for that.

People aren't stupid
...

TARGETED TRAFFIC STRATEGIES -

Know your readership

Last time we went over the basics of what traffic is and the perplexity involved in getting it. We also discussed the real tricks to the trade as being;

• Having a laser focused mission statement

• Knowing how to reach your target market with your message

• What keywords to use within the body of the text

So what does all that mean?


I'm sure you know what your business or blog is about;...

SPAM OR HAM? -

Whether or not you realize it, you've been marketing yourself your whole life. When you were a baby, you learned how to get what you wanted by exhibiting certain behaviors. Then you started learning how to talk as a toddler and got better at it.


Then you started kindergarten and learned what it meant to be accepted by your peers and quickly assimilated (as best you could anyway as nothing but a little bundle of untapped emotional energy)....

DELETE YOUR PLAN B -

This is where the rubber meets the road. Are you ready?


I mean really, ARE YOU READY?


I honestly wouldn’t recommend this to anybody unless they’ve got the first four keys down pat. It’s way too easy (especially in this economy) to make an emotional decision to disengage and take a leap of faith into the future that you perceive as being “the opportunity of a lifetime” when you don’t...