By Paul Barrs

Although this area of your checklist is shorter than the others, it’s by no means any less important. In fact, if you make any errors in this stage of your ‘planning and structure’ they could hurt you down the track and probably cause you more ‘catch-up’ time than any of the others.

Here is where your outline begins to take shape… it’s the old “look before you leap” thing and “plan before you perform”.

With exception...

By Paul Barrs

So now that you’ve got all the basics down pat – it’s time to begin the actual “work”. In reality, you probably don’t need a checklist like this, but when it comes to dealing with customers and paying clients, using a checklist like this and presenting it to them along the way (with various goals check-marked and achieved) helps to boost their confidence and reduces the risk of charge-backs and conflicts.

Worst case scenario would be that even...

By Paul Barrs


OK, it’s not the first time, and I guess it won’t be the last. Some friggin’ slug has gone and swiped a whole bunch of text from one of my articles and used it as his own – incredible!

And guess who gets penalised for it? Me!

This was from an article that I published back in ’04 / ’05 (not sure when) and I’d pretty much lost track of it until recently. When I found it again I thought OK, time to get this up in some...

By Paul Barrs

It was about 3 in the afternoon, yesterday. Quite hot and I was second in line. OK, no problems so far – if I were 15th in line I might not have been to happy. However, I wasn’t at the checkout where most of us associate “lines in waiting”, but rather I was at my local bike store picking up a front wheel for my push-bike that had been in for repair.

Standing in line before me was a pleasantly attractive 40 something lady who, without any doubt,...

By Paul Barrs

One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's ability to interpret that data.

Among the myriad of information that your web host (or stats manager) can provide you with, none of it actually provides real value at all given times.

Let me explain...

Here is a real life example of one local accommodation website and their statistics at of the time of writing...