White House Marketing
Posted 29th July 2009 at 09:05 AM by Powertreb
A few thoughts on President Obama...
First and foremost...GIVE THE GUY A BREAK! He's only been in office for a few months. It will take a bit longer than that do undo EIGHT YEARS of damage.
Now, that being said, I'd like to reflect on Obama's prowess as a first class Marketer, and what we can actually learn from him.
Of course he didn't single-handedly manage his pre-election marketing. But he chose all the right people and collectively his campaign did a GREAT job! It may even seem more impressive because all we have is John McCain's unimpressive campaign. Nonetheless, Obama's team made all the right moves.
What I find striking about Obama himself is that the man is really on top of technology and trends. And that is where a marketer really gets the edge...keeping up with what is in tommorow, not just today. Some marketers I have noticed try to keep old trends alive. That is where they waste a good amount of time, money, and resources.
The Internet waits for noone.
As a whole we should all be innovating and looking forward...and stop trying to prolong or revive methods and trends that are stale or never worked well in the first place.
First and foremost...GIVE THE GUY A BREAK! He's only been in office for a few months. It will take a bit longer than that do undo EIGHT YEARS of damage.
Now, that being said, I'd like to reflect on Obama's prowess as a first class Marketer, and what we can actually learn from him.
Of course he didn't single-handedly manage his pre-election marketing. But he chose all the right people and collectively his campaign did a GREAT job! It may even seem more impressive because all we have is John McCain's unimpressive campaign. Nonetheless, Obama's team made all the right moves.
What I find striking about Obama himself is that the man is really on top of technology and trends. And that is where a marketer really gets the edge...keeping up with what is in tommorow, not just today. Some marketers I have noticed try to keep old trends alive. That is where they waste a good amount of time, money, and resources.
The Internet waits for noone.
As a whole we should all be innovating and looking forward...and stop trying to prolong or revive methods and trends that are stale or never worked well in the first place.
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