Five Things Your Email Marketing doesn't Need.
Posted 28th March 2010 at 12:49 PM by radhika
1. Email bounces.
The more the freebie seekers and free email accounts in your list(s) the more will be the bounces. Bounces are common with hotmail, yahoo like free email account providers. Bounces are the rejected emails from email address servers. Bounces can be due to expired email addresses, changed email addresses, full inboxes etc.
The more the bounces more will be the server resources used and your host won’t be happy about it.
Keep your list clean. How?
* Delete bounces. Your autoresponder software should be able to detect the bounces.
* Use double opt-in. So atleast you can make sure that it is not a fake email.
* Block free email accounts during subscriptions. This is not possible because most subscribers use free email accounts.
2. Low Email opening rates.
You can track email opening rates if you send html emails. This is not possible with text email format because in html emails your autoresponder software attaches an one pixel image. This pixel access can be used to track the email openings.
Improve email opening rates. How?
* Provide good and useful content.
* Use consistent ‘From’ name.
* Use enthusiastic subject lines.
* Be moderate in number of emails that you sent to your subscribers.
* Avoid hype/sales pitch emails.
3. Abandoned lists.
Once you develop lists, don’t abandon them after a while. Keep in constant contact with your subscribers. If you develop a list of 2000 subscribers and you don’t send follow ups to them, then what good it makes? You are just ignoring the potential buyers.
4. Spam complaints.
Certainly you don’t want these from your subscribers. Most subscribers forget that they actually are subscribed to your list(s). So it might be possible that they hit spam button in their email clients. Although it might be an honest mistake, you have to pay the price of getting backlisted by many DNSBL services.
Try to display your subscribers details in every out going email. For example like this:
Your subscription Email: {email_tag_here}
Your ip address: (ip_tag_here}
URL where you subscribed: (url_subscribed}
Time of subscription: {date_subscribed}
5. Unsubscriptions.
Too many unsubscriptions are not a part of good email marketing strategy. Usually subscribers unsubscribes when they are not receiving the emails as expected or too much sales pitch or spammy emails. A percentage of unsubscriptions are ok as long as you follow good email marketing rules.
There is no hard rule that tells you this much percentage of unsubscriptions are allowed. Unsubscription rate depends on niche too. Some newsletters like health related niche can have low unsubscription rates when compared to IM niche.
Author Bio:
Radhika Venkata
Home for PHP Autoresponder Software!
Php follow up Autoresponder - Both BASIC and PRO versions. Affordable price with Email marketing essential features.
.
The more the freebie seekers and free email accounts in your list(s) the more will be the bounces. Bounces are common with hotmail, yahoo like free email account providers. Bounces are the rejected emails from email address servers. Bounces can be due to expired email addresses, changed email addresses, full inboxes etc.
The more the bounces more will be the server resources used and your host won’t be happy about it.
Keep your list clean. How?
* Delete bounces. Your autoresponder software should be able to detect the bounces.
* Use double opt-in. So atleast you can make sure that it is not a fake email.
* Block free email accounts during subscriptions. This is not possible because most subscribers use free email accounts.
2. Low Email opening rates.
You can track email opening rates if you send html emails. This is not possible with text email format because in html emails your autoresponder software attaches an one pixel image. This pixel access can be used to track the email openings.
Improve email opening rates. How?
* Provide good and useful content.
* Use consistent ‘From’ name.
* Use enthusiastic subject lines.
* Be moderate in number of emails that you sent to your subscribers.
* Avoid hype/sales pitch emails.
3. Abandoned lists.
Once you develop lists, don’t abandon them after a while. Keep in constant contact with your subscribers. If you develop a list of 2000 subscribers and you don’t send follow ups to them, then what good it makes? You are just ignoring the potential buyers.
4. Spam complaints.
Certainly you don’t want these from your subscribers. Most subscribers forget that they actually are subscribed to your list(s). So it might be possible that they hit spam button in their email clients. Although it might be an honest mistake, you have to pay the price of getting backlisted by many DNSBL services.
Try to display your subscribers details in every out going email. For example like this:
Your subscription Email: {email_tag_here}
Your ip address: (ip_tag_here}
URL where you subscribed: (url_subscribed}
Time of subscription: {date_subscribed}
5. Unsubscriptions.
Too many unsubscriptions are not a part of good email marketing strategy. Usually subscribers unsubscribes when they are not receiving the emails as expected or too much sales pitch or spammy emails. A percentage of unsubscriptions are ok as long as you follow good email marketing rules.
There is no hard rule that tells you this much percentage of unsubscriptions are allowed. Unsubscription rate depends on niche too. Some newsletters like health related niche can have low unsubscription rates when compared to IM niche.
Author Bio:
Radhika Venkata
Home for PHP Autoresponder Software!
Php follow up Autoresponder - Both BASIC and PRO versions. Affordable price with Email marketing essential features.
.
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