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For modern companies, a website should really be more than just a point of presence online. As more business goes online, businesses are finding that the majority of their leads come from their site. It makes great business sense to build websites with the aim of maximizing conversion rates and lead collection from the beginning.

For a website to be successful at generating leads, it...

The idea of having 'everything' in your app doesn't necessarily mean it becomes better than its competitors. Filling the app with odd functions seems tasty. But there's a number of situations when you should actually say no to the temptation of packing your software with excessive features.

What are the bad things that overfeaturing leads to? One: your app becomes more...

People come to me all the time with sales letter that don’t sell.

Here are questions you can ask yourself straight away to get an idea why.

1) Is the market there?
Now this seems like an obvious one but there are many people out there who have created a product and then tried to find someone to sell it to.
Bad idea!!
Even if you are the top copy in the world, you won’t be able to make people buy something they are not interested in.

2)...

A number of different legal issues have come up on the forum recently, so I will put my attorney / lawyer hat on and address a few. Hopefully, this will be a thorough post addressing some the most common questions about the law.

Copyright

I write this:

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What you seen above will also work with your Warrior...