An effective website can help you build a strong customer base and increase your sales. Failure to implement such a plan can result in you not only losing your competitive edge, but also lead to the loss of customers who go to companies that use cutting-edge Internet marketing. Here are just a few tricks and tips for online marketing that work.

The tag you choose for your site should clearly define you. Many people will either be enticed further or steered away by what they read in...

This post may seem a little bit like locking the barn after the horse has been stolen but it took a while for me to see the movies nominated for the academy awards and frankly, only 2 of them should have been nominated as the rest were good but not great.

And that’s how it happens sometimes. There are years when we have several nominees that are worthy of the top spot and years where only one or two are deserving.

So here’s my list starting from number 5 and down...

The practice of outsourcing is widely discussed today; it's used in many industries and branches of business. And if you know the time has come to start or enhance business with mobile software, outsourcing may be the most obvious choice in terms of quality and costs. But this choice must be deliberate; just like any other business, outsourcing bears inevitable risks, which can be ignored, prevented, delegated, or subdued (after an undesirable scenario occurs). Let's outline five such scenarios...

Excellence is the way to go when building a long term, solid, sustainable business.

In this article, I mention twenty-five requirements for excellence. If you don’t use all of them currently, don’t worry about it.
Excellence takes time. It will pay off in a big way.

The requirements are in no particular order. Here's a partial list. Scroll down to the bottom of the post to get the link to the complete article.



10) Focus: avoid distractions,...

When it comes to blogging, many people are intrigued? So what’s a blog.

Dictionary.com defines a blog as a Web site containing the writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other Web sites. It can also be referred to as an online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log.

Blog as an information site

According to Wikipedia,...