1. Has a Big picture overview
Where you’re coming from and where you are going to is the foundation of your marketing plan. Let’s say a year from now, what results do you want to have happened? Looking at the big picture, not only the final destination is important but also the 2 to 5 big accomplishments throughout the year. The can be the Quantum Leaps you consider as a sheer dream now but which need to take place in order your end goal to be achievable.

2. Has a detailed...

Part of being a business owner is to overcome challenges and bring your business to the next level while focusing on keeping it alive and profitable day in and day out. But sometimes what we cant to see as challenge is actually a state of being stuck – neither moving forward nor maintaining a satisfying results status quo. Here are the signs:

1. The list of tasks keeps growing but the old tasks don’t get done.
Remember – first things first. If, like most business owners who...

I often hear from my clients that they feel stuck they do a whole bunch of things to bring their business to a thriving fiasco but results don’t come in the way they planned and imagined they will. It turns out that quite often there is either lack of marketing activities (only sales) or (which is the majority of cases) there is a lot of marketing going on and somehow the sales activities are not there. Good marketing leads to a sale but a sale happens after the sales cycle is finished. Here’s...

A sales letter is each and every communication you have with your potential clients explaining what you offer and why do they need it. The thing is, even if you offer a great product or service it’s really your sales letter that is explaining exactly how you add value to their lives. And guess what, if you fail to communicate that in the sales letter (brochure, landing page of a web site, about section in a blog) the business will most likely not come to you in the numbers that you want. The opposite...

1. Set the expectation
The best way to start a trial session (get to know each other, first encounter meeting) is to let the other person know what is going to happen and what is expected from each one. Potential clients love to be informed what’s first, what’s next, how they will know the time is over, etc. Your responsibility in setting the expectation is also to communicate very clearly what your intentions are with regards to this meeting.

2. Make a connection
This...