A hook is designed to catch a fish and hold it. In copy writing, a hook is designed to catch your reader's attention and hold him/her to the next line. Here are my tips for using the hook in your ad copy...

• Don't overuse the technique. Once per 500 words is plenty
• Use it where it will do the most good (e.g. to get people through technical content)
• If you find yourself using it at the start of your ad, something is wrong. Rewrite the start to be more interesting

Wouldn’t it be nice to get some easy traffic? Actually, wouldn’t it be nice to get some FREE easy traffic?

Are you dreaming or is this possible? Getting free traffic takes work. Basically, you need to be able to add content to your site and build backlinks. If you find this easy, then yes – it is easy free traffic.

However, if you want a push button solution that is going to get you a ton of traffic, then think again. There is no magic bullet to get FREE traffic...

We continue on some tips we started in the last blog as relating to Google Adsense:
It does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. The higher the cost-per-click to the advertiser, the more you will receive per click from your site as long as you target higher CPC and placing your google ads on pages that receive as many hits as can be. Bottom line: The key to success with Adsense...

You find adaptive mobility equipment like crutches, walkers, wheel chairs, lift aids, bicycles, tricycles, scooters etc. The most commonly used equipments by people with lesser degree of disability are crutches, walkers and wheelchairs which easily enables them with their disability to move around in the buildings. These equipments also make the users less dependent on others and will also help them get the necessary exercise to make them more mobile. The preference for a particular type of mobility...

A contextual link is one in which the clickable text is made up of a keyword phrase you want to obtain a page one listing for in Google.

For example, I'm personally interested in the phrase lead generation. I attempt to secure as many contextual links back to my main site's homepage as I can.

A contextual link can only work if it links to a page primarily about the keyword phrase. For example, the phrase perspex furniture should link to a page about furniture made from...