Perfectionism can be the worst enemy of progress, you don't always need to be perfect.

If that is true, what's the point in trying to start a business, if you're just going
to do things half way, or if you always settle for second best? Don't all wealthy
entrepreneurs aim for excellence every single day?

Well, let me just clear up one thing...

When I talk about perfectionism, I'm NOT talking about the healthy pursuit of excellence.
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Many perfectionists set themselves impossible deadlines, or take on tasks they can't reasonably hope to complete on their own.

Then, when they inevitably fail, they beat themselves up for not being perfect, which just makes them procrastinate further, or be even MORE obsessive with the next task.

So take a long, hard look at what you want to accomplish during any given day. Ask yourself if your goal is reasonable and realistic. Is it something somebody else would be...

A great technique for heading off the endless wasted hours working on trivial things is to give yourself a limited amount of time to complete any given task.

Decide how much you want to spend on a certain project, and then STICK to those limits. Be firm!

This will keep you from burning up an entire day hunting for that "perfect" image you want to add to your site, when you could have been doing something with that time to complete tasks that would add considerably...

It's inevitable: some of the things you try with your site simply won't work!

So instead of thinking about a email that didn't convert the way you wanted it to as a sign that you're a failure at writing email, look at the "failed" email as the perfect opportunity to understand your market better.

By evaluating why it didn't work, you'll gain a better understanding of your audience, which will help you in many other aspects of your business as well.
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When you're a perfectionist, it's easy to focus on the fact that you haven't yet achieved some of the goals you set for yourself, which can feed into your fear of failure.

So, rather than taking a negative view of what's NOT done yet, take some time to look at all of the smaller things that you HAVE accomplished while working toward your goals.

Remember that it's not just the end goal that matters. The smaller milestones you complete along the way are successes in themselves....