When you have an online business you do not have the perks of selling your product in person. Therefore, your words are very important; they make or break a sale. Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately.

Your sales copy should be captivating so that your customer is interested in reading through...

Marketers always look for a way to increase conversion rate. I will tell you a simple way you can increase conversion rate 400% or more.

It has nothing to do on how fancy your sales letter, or the design of your website or your autoresponder series. As a matter of fact, you can screw up with all of those things but still increase your conversion rate 400%.

The secret is on the truth that people never appreciate something that come easily.

You will never...

This morning, I read email from Day Job Killer promoting Google Shadow program and it made me laugh once again. Now, don't get me wrong, I have great respect with Chris. He is awesome PPC wizard.

The problem is, I have tried hundreds of times direct linking method, and YOU CAN'T DO DIRECT LINKING ON ADWORDS!

It doesn't matter how clever you are because the adwords editor will always catch up. They don't allow you to use different display url and destination url. Some...

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3....

President Barrack Obama's views on 'outsourcing', articulated in the run up to the US presidential elections, is a real cause for concern for the $60-billion Indian IT and ITES industry, which has grown rapidly on US orders, in the last over a decade. Obama had spelt out his views against outsourcing and is opposed to companies shipping jobs overseas. However, one hopes pragmatism will replace the rhetoric, now that he is the US President and that he will see the mutually beneficial, 'win-win'...