It's been awhile since I've listened to this song (http://www.youtube.com/watch?v=hbQYEraLQTE&feature=related), but for some reason it came to mind tonight. I can vividly remember the first time I heard it. It was the day that I met the man who has changed my life forever and who has helped me discover what the purest form of love is all about. Since it signifies sooo much love to me... I'm posting it here as my blessing to all of you, and to let him know what an incredible gift he is in my...

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Headline? Graphics? Product name? Closing? Benefits?

Nah. None of the above. According to the late, great Gary Halbert, the first thing you test is the offer. All the litte things in the copywriters' bag of tricks comes into play later; first you need a product offering that brings in sales.

Then you pick one benefit and sell the hell out of that one benefit in your sales letter; split tested against another benefit perhaps, but you don't go all over the map with...

Nothing to see here yet, but stay tuned, their might be.

A customer just asked me about a company selling cookie cutter AdSense sites for $250 each. They guaranteed he would make $100 to $150 a month.

Why would anyone sell a site for $250 if they could make $100 a month with it themselves?