Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones were the most effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic.

Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually....

We build the momentum of our online marketing by being prolific.





There is a power in being prolific, just ask master marketer Seth Godin. He recently published his 5,000th blog post. He posted his blog every day for 10 years in order to reach this goal. Are you that committed to your online marketing success?


When he was asked how he came up...

Here are some hot list-building tips for you to grow your list and your business.



1. Offer an outstanding gift or bonus for subscriptions. Not too long ago, any kind of a free gift or bonus was more than enough to get subscribers. In fact, in many cases, no "bribe" was needed at all! But, as more and more marketers began to send emails and ezines, and as spam increased, prospects began to be more discerning about whom they gave their email address to. ...

Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before.

For instance I have always said that list building is an important concept in email marketing, but I was asked the question, "How important is list building?"

At first glance it would be easy to say, "It's really important." However, that expression...

Use pop up windows to get peoples' attention. There are several types of pop up windows available to you with varying degrees of effectiveness. Some of the most effective pop ups are called hovering ads. They are difficult to block, and they will get your visitors attention. Unfortunately, some unethical advertisers have given pop ups a bad name. Don't let that stop you from utilizing one, but make sure you don't abuse the technology.

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