The B2B lead generation process can oftentimes be so complex that it would take more than one interaction for it to bear fruits. That is why it’s essential for a marketing team that relies on telemarketing to have a functional follow-up system for their initial point of contact.

Most of the time, B2B leads are not...

You go out there and work your but off. You do your best. You think you're doing the right thing. You're going to be rich you tell yourself everyday. You'll work two jobs if you have to. Work off four hours of sleep. Time doesn't matter, work hard hard get noticed, feel like you had a job well done. Getting that satisfaction.

I use to be like that. I use to go to work and think all that mattered was work. I use to work hard, really hard, and push myself to give my full potential....

You already know Twitter is an important piece of your social media strategy, but are you using it to its full potential? Here's how.

There are lots of success stories and case studies that document the success businesses have had through Twitter. Here are a few of my favorite ways to use the social network for new business benefits.

1. Monitor real-time conversations
Use Twitter search and other simple listening tools to monitor real-time conversations about...

Yes, You Can

One of the most powerful statements I have ever heard was spoken to me when I was lying flat on my back and could hardly move a muscle in my body.

I had just had a total knee replacement the day before and my first experience with a physical terrorist, (I mean physical therapist), was about to begin. This guy walked to the foot of my bed and flung the covers off that leg that had been almost cut into two pieces and said, “Let me see you lift your heal...

Our goal as marketers is to present offers in front of prospective buyers and somehow entice them into making a positive decision. With regards to email writing, knowing exactly what to write can sometimes be quite difficult to say the least. Many of us struggle with how to articulate our offer(s), and because the Warrior Forum is an english speaking marketing vehicle, that struggle is brought even more to the forefront...