B2B organizations are presently pinning their successes on corporate events, noting their increasing importance in lead generation.

Indeed, the appeal of corporate events continues to spread in view of the enthusiasm from business startups and veteran enterprises that have just realized the potential...

It’s not as if we need more proof that email is still a commanding force when it comes to B2B lead generation, especially when compared to social media marketing.

We get it – social media delivers us the type of exposure and brand awareness that we could only dream of before the dawn of Facebook and Twitter. They’re a massive...

The main goal of a website, blog or landing page created specifically for B2B lead generation purposes is to keep visitors long enough for them to take an action – that is, to sign up, provide information, set an appointment or commit to a sale.

However, great content is not enough to achieve that. You need to present it in a way that visitors would not only be satisfied intellectually but also visually....

Remember that time in high school when you realized that the best way to get instant popularity is to hang out with people who are already popular? When being a part of a clique or gang takes your “image” to a whole new level?

That applies in online marketing, too.

Being associated with influencers not only...

Conversations over the phone between telemarketers and potential clients are the bloodline of B2B lead generation campaigns.

Despite the rising prominence of web-based marketing channels (blogging, social media, email), as well as the limitations of certain telemarketing laws and the Do Not Call registry, telemarketing is still very...