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Branding - How Much Transparency Is Too Much?

Posted 6th July 2017 at 07:08 PM by pcumm200

Storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting...
Creative Paul
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Stop! Before You Raise Your Rates...Do This

Posted 6th July 2017 at 07:03 PM by pcumm200

In every service provider/coach’s life, there comes a time when you simply have to raise your rates.

Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or certification. Or maybe you just want to attract a higher caliber of client.

Whatever the reason, it pays to have a plan in place before you make your big announcement. Here’s where to start.

First, take a look...
Creative Paul
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The Art of the Discount: How to Never Lower Your Rates Again

Posted 6th July 2017 at 07:00 PM by pcumm200

It’s happened to every coach and service provider at one time or another—probably more than once.

You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.”

What do you do?

For a lot of service providers, their first response is to lower their rate. After all, they reason, she really does need my help. Plus they’ll talk about me with their friends, and refer business to...
Creative Paul
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No More ROI: The Real Way to Sell High-Priced Packages

Posted 6th July 2017 at 06:54 PM by pcumm200

Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?
It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.

It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
...
Creative Paul
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Easy Pricing Strategies to Determine Your Rates

Posted 6th July 2017 at 06:51 PM by pcumm200

It might just be the most stressful decision you ever have to make: what to charge?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.

And what about all those other questions? Creating a solid pricing structure requires you...
Creative Paul
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