The Real Difference Between Copywriting and Article Writing
Posted 29th October 2008 at 10:37 AM by Robert Plank
http://www.youtube.com/watch?v=_7UbQHyh2E0
What exactly is the difference between copywriting and regular article writing? Simply put, copywriting is one of the highest paid professions, and article writing is one of the lowest paid professions. When you write sales copy, you are trying to get readers to take a specific action, whereas when you write an article, you are more often than not trying to take up space.
The first reason to choose copywriting over article writing is that article writing is chump change. Because the process of writing articles is so unskilled... almost anyone with a knowledge of the written English language can do it... the job is open to high school graduates, middle school students, and even younger children in countries anywhere in the world. Did you know that only 375 million people, about 5 percent of the world's population, speaks English as a first language, yet the number of non-native English speakers outnumber native English speakers three-to-one.
On the other hand, to hit the right emotional hot buttons that sales copy requires, English needs to be your first language. That eliminates over one billion of the Earth's population on that fact alone. Add onto that the fact that many people simply do not understand the process of selling, persuasion, and emotional selling. That is a big gap in the details of standard writing and copy writing. It is easy to write an article about shampoo, but another process entirely to convince someone to buy a brand of shampoo over another.
Finally, the foundation of copywriting is minimizing words. When you can get the same message across with fewer words, not only does it mean your offline ads are cheaper, but it also means your words gain meaning. The average person does not have the attention span to read a ton of content, especially on the Internet. They want answers right now. If you can get the exact same sales message across in a single paragraph, and your competition cannot explain the same thing in two pages, your ads will convert better than those other guys.
There you have it, the difference between copywriting and regular article writing. With copywriting you are concerned with emotions and sales conversions, but when writing plain old articles you are mostly concerned with filling up space. Specialize yourself and do not complete for pennies. Instead, get paid in thousands of dollars by becoming a well paid copywriter.
Get paid ten times or even 100 times better than an article writer, by writing ad copy instead. Dead easy proven formula gets you started right away: http://www.fiveminutecopywriting.com
What exactly is the difference between copywriting and regular article writing? Simply put, copywriting is one of the highest paid professions, and article writing is one of the lowest paid professions. When you write sales copy, you are trying to get readers to take a specific action, whereas when you write an article, you are more often than not trying to take up space.
The first reason to choose copywriting over article writing is that article writing is chump change. Because the process of writing articles is so unskilled... almost anyone with a knowledge of the written English language can do it... the job is open to high school graduates, middle school students, and even younger children in countries anywhere in the world. Did you know that only 375 million people, about 5 percent of the world's population, speaks English as a first language, yet the number of non-native English speakers outnumber native English speakers three-to-one.
On the other hand, to hit the right emotional hot buttons that sales copy requires, English needs to be your first language. That eliminates over one billion of the Earth's population on that fact alone. Add onto that the fact that many people simply do not understand the process of selling, persuasion, and emotional selling. That is a big gap in the details of standard writing and copy writing. It is easy to write an article about shampoo, but another process entirely to convince someone to buy a brand of shampoo over another.
Finally, the foundation of copywriting is minimizing words. When you can get the same message across with fewer words, not only does it mean your offline ads are cheaper, but it also means your words gain meaning. The average person does not have the attention span to read a ton of content, especially on the Internet. They want answers right now. If you can get the exact same sales message across in a single paragraph, and your competition cannot explain the same thing in two pages, your ads will convert better than those other guys.
There you have it, the difference between copywriting and regular article writing. With copywriting you are concerned with emotions and sales conversions, but when writing plain old articles you are mostly concerned with filling up space. Specialize yourself and do not complete for pennies. Instead, get paid in thousands of dollars by becoming a well paid copywriter.
Get paid ten times or even 100 times better than an article writer, by writing ad copy instead. Dead easy proven formula gets you started right away: http://www.fiveminutecopywriting.com
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