Why Read Good Ads to Get Better at Copywriting?
Posted 11th November 2008 at 02:42 PM by Robert Plank
http://www.youtube.com/watch?v=vYDJEeQx0rg
You will never meet a copywriter who hates to read ads. Copywriters love to read junk mail ads, and many of them have boxes and boxes of them that they have collected over the years. But why read good ads to improve your copywriting?
What we are talking about here is standing on the shoulders of giants. The ads you see every minute, from television commercials to posters and billboard ads, to junk you receive in the mail, were written by professional salesmen who were paid thousands if not millions of dollars to produce those ads. You can take advantage of them. You can reproduce these ads by changing just a few words, or even better read and write the ad several times to find the hook. It is like hiring a professional copywriter, for free.
Another great reason to read good ads is that no textbook will teach you any skill as well as real world experience. It is one thing to read about how a particular ad is great, and for a stuffy author to explain what makes it a great ad, but it is quite another experience for you to identify what sells and why it hooked you.
That leads us to the final reason to read good ads. You are your own customer. When you write your own copy, you are getting into the mind of your readers and usually, you are knowledgeable on the subject you are selling. If you are a jet ski enthusiast and you want to appeal to other jet ski fans, just write in the way you want to be sold, and you will produce fairly decently converting sales copy.
Skip the long learning curve and apply my brilliant, plug and play formula to write a sales letter in just five minutes... http://www.fiveminutecopywriting.com
You will never meet a copywriter who hates to read ads. Copywriters love to read junk mail ads, and many of them have boxes and boxes of them that they have collected over the years. But why read good ads to improve your copywriting?
What we are talking about here is standing on the shoulders of giants. The ads you see every minute, from television commercials to posters and billboard ads, to junk you receive in the mail, were written by professional salesmen who were paid thousands if not millions of dollars to produce those ads. You can take advantage of them. You can reproduce these ads by changing just a few words, or even better read and write the ad several times to find the hook. It is like hiring a professional copywriter, for free.
Another great reason to read good ads is that no textbook will teach you any skill as well as real world experience. It is one thing to read about how a particular ad is great, and for a stuffy author to explain what makes it a great ad, but it is quite another experience for you to identify what sells and why it hooked you.
That leads us to the final reason to read good ads. You are your own customer. When you write your own copy, you are getting into the mind of your readers and usually, you are knowledgeable on the subject you are selling. If you are a jet ski enthusiast and you want to appeal to other jet ski fans, just write in the way you want to be sold, and you will produce fairly decently converting sales copy.
Skip the long learning curve and apply my brilliant, plug and play formula to write a sales letter in just five minutes... http://www.fiveminutecopywriting.com
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