Write an Hourly Headline For Copywriting Success
Posted 2nd December 2008 at 11:38 AM by Robert Plank
Tags copywriting, headline
http://www.youtube.com/watch?v=mwb7WHwZDZ4
I want you to make a commitment today to write one headline per hour. That's all I want out of you.
If I came to you and said, I want 16 headlines today... you would give up. Instead, time yourself every hour. If you have a watch that beeps once per hour, that is great. When you hear the beep, go back to your piece of paper and write a headline for your product.
I don't care if you already have a product that's selling, think of one of the benefits of that product, think of a way to present it that demands attention.
Remember, Attention... Interest, Desire, Action. Your headline is only the beginning of your copy. It's not meant to close any sales or make you any money, just attract attention and get people reading the rest of your copy.
At 12 PM today... write a headline. At 1 PM today... write a headline. Until you go to bed tonight. I don't care what you write that headline about. It can be about yourself, your wife, your microwave, just write a headline once per hour.
It needs to attract attention and contain some kind of benefit half-statement. For example, I'll pick a random headline from Hard To Find Ads: "Fact-Filled Book Reveals How to Keep Your Wife from Driving You Crazy During Menopause..."
That's all a headline needs to be. It gets attention (keep your wife from driving you crazy), it tells you a little bit about what the product is (a fact-filled book)... but it doesn't say HOW the book can keep your wife from driving you crazy.
At 12 P.M., you might walk by the microwave in your house and write: "Free Report Reveals What Your Local Restaurant Chain Won't Tell You: Food That's Just As Healthy and Tastes Just As Good As Restaurant Food, for 10% of the Cost and Only 5% of the Wait Time"
At 1 P.M., you might see a yellow pickup truck drive past and write: " Save Enough Money Driving a 30 Mile-Per-Gallon Hybrid Car to Afford the Payments on a Brand New Vehicle... Only 43 Available!"
At 2 P.M., you might go to the grocery store and see a loaf of bread and write: "The Most Valuable Loaf of Bread on Shelves Today!"
If you need inspiration, look at your junk mail or at the ads on Hard To Find Ads.
You will probably notice after doing this every hour that you cannot write just one headline. You also might notice tomorrow that you will think of headlines everywhere you go... it is a flow of creativity you just can't turn off for your copywriting.
Attention copywriters: Consistently write satisfactory sales letters that are selling within a matter of hours... GUARANTEED!
http://www.fastfoodcopywriting.com
I want you to make a commitment today to write one headline per hour. That's all I want out of you.
If I came to you and said, I want 16 headlines today... you would give up. Instead, time yourself every hour. If you have a watch that beeps once per hour, that is great. When you hear the beep, go back to your piece of paper and write a headline for your product.
I don't care if you already have a product that's selling, think of one of the benefits of that product, think of a way to present it that demands attention.
Remember, Attention... Interest, Desire, Action. Your headline is only the beginning of your copy. It's not meant to close any sales or make you any money, just attract attention and get people reading the rest of your copy.
At 12 PM today... write a headline. At 1 PM today... write a headline. Until you go to bed tonight. I don't care what you write that headline about. It can be about yourself, your wife, your microwave, just write a headline once per hour.
It needs to attract attention and contain some kind of benefit half-statement. For example, I'll pick a random headline from Hard To Find Ads: "Fact-Filled Book Reveals How to Keep Your Wife from Driving You Crazy During Menopause..."
That's all a headline needs to be. It gets attention (keep your wife from driving you crazy), it tells you a little bit about what the product is (a fact-filled book)... but it doesn't say HOW the book can keep your wife from driving you crazy.
At 12 P.M., you might walk by the microwave in your house and write: "Free Report Reveals What Your Local Restaurant Chain Won't Tell You: Food That's Just As Healthy and Tastes Just As Good As Restaurant Food, for 10% of the Cost and Only 5% of the Wait Time"
At 1 P.M., you might see a yellow pickup truck drive past and write: " Save Enough Money Driving a 30 Mile-Per-Gallon Hybrid Car to Afford the Payments on a Brand New Vehicle... Only 43 Available!"
At 2 P.M., you might go to the grocery store and see a loaf of bread and write: "The Most Valuable Loaf of Bread on Shelves Today!"
If you need inspiration, look at your junk mail or at the ads on Hard To Find Ads.
You will probably notice after doing this every hour that you cannot write just one headline. You also might notice tomorrow that you will think of headlines everywhere you go... it is a flow of creativity you just can't turn off for your copywriting.
Attention copywriters: Consistently write satisfactory sales letters that are selling within a matter of hours... GUARANTEED!
http://www.fastfoodcopywriting.com
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