What is Up With JPEG Headlines?
Posted 23rd January 2009 at 05:25 PM by Robert Plank
You might have noticed recently on some sales letters that the attention-grabbing headline you like so much is actually an image, not text. Have you tried this yet? All you need to do is perfect your headline, then open up an image editing program like Adobe Photoshop, add the text you want in the appropriate font, color, and size, crop the image and save it. You can even have a freelance graphic designer to do this for you for $5 or $10. But why the heck would you want graphical headlines on your sales letters?
There are many good reasons to do this. The first, and most obvious reason is that it stands out from the usual 4 or 5 fonts you see out there. Remember, even though you can choose from hundreds of fonts in word processors like Microsoft Word... on the Internet, you have no guarantee other people have the same fonts as you, so you are limited to the usual boring choices: Arial, Verdana, Tahoma, or Times New Roman, which is what everyone else uses.
When you use an image-based headline, you can use any font, and it will look the same on any computer, so you will stand out from most people. Many great presenters such as Seth Godin recommend you find an obscure font to use for your PowerPoint presentations just so you won't look like everyone else.
There is also the issue of search engine optimization. Search engines, especially Google, love pages with video and images. AdWords even gives those pages a higher quality score which means cheaper pay-per-click costs. All you have to do is name your headlines appropriately. If your headline says, "How to Have the Upper Hand on Foreclosure Properties" ... then the filename for that image should be "how-to-have-the-upper-hand-on-foreclosure-properties.jpg" ... and add an "ALT" attribute to the image with the text of that headline.
Meanwhile, name your order button a number, such as: 1.jpg, so that search engines will know not to factor that in.
Don't forget you can add your headline right into the header graphic for your site. That brands your site without wasting precious above-the-fold ad space on your sales page.
Those are some good reasons why you should look into image based headlines for copywriting: to stand out from the crowd, search engine optimization purposes, and for branding.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
There are many good reasons to do this. The first, and most obvious reason is that it stands out from the usual 4 or 5 fonts you see out there. Remember, even though you can choose from hundreds of fonts in word processors like Microsoft Word... on the Internet, you have no guarantee other people have the same fonts as you, so you are limited to the usual boring choices: Arial, Verdana, Tahoma, or Times New Roman, which is what everyone else uses.
When you use an image-based headline, you can use any font, and it will look the same on any computer, so you will stand out from most people. Many great presenters such as Seth Godin recommend you find an obscure font to use for your PowerPoint presentations just so you won't look like everyone else.
There is also the issue of search engine optimization. Search engines, especially Google, love pages with video and images. AdWords even gives those pages a higher quality score which means cheaper pay-per-click costs. All you have to do is name your headlines appropriately. If your headline says, "How to Have the Upper Hand on Foreclosure Properties" ... then the filename for that image should be "how-to-have-the-upper-hand-on-foreclosure-properties.jpg" ... and add an "ALT" attribute to the image with the text of that headline.
Meanwhile, name your order button a number, such as: 1.jpg, so that search engines will know not to factor that in.
Don't forget you can add your headline right into the header graphic for your site. That brands your site without wasting precious above-the-fold ad space on your sales page.
Those are some good reasons why you should look into image based headlines for copywriting: to stand out from the crowd, search engine optimization purposes, and for branding.
Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com
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