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Eliminate Destructive Marketing Competitors and Gain Constructive Competitors

Posted 15th January 2009 at 12:36 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

When you are trying to break into a new niche, you might ask yourself at some point, "Does this niche have too much competition?" That is the wrong question to ask. Any experienced marketer or copywriter will tell you that having competition in a niche is a very good thing. If a niche has no competitors, that niche most likely will not make you any money. Having an established competitor in a niche means somebody has already done all the hard work... figuring out if there is a market,...
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How Do I Create Video Products?

Posted 14th January 2009 at 12:22 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=BivmQ0XSQNM

Video product creation is a piece of cake as long as you forget about making it perfect and just do it. I have three simple ways to make video products: Camtasia, a digital camera, or a Flip camera.

The easiest kind of video you can create, in my opinion, is the screen capture video. You can do this with Camtasia or its free alternative, Jing. Just resize your screen to 640 by 480 resolution, and record yourself doing something......
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Re-Train Your E-Mail Subscribers

Posted 13th January 2009 at 04:44 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

If you have experience building up a mailing list of a decent size, you might have noticed that you unintentionally train your subscribers to respond to certain offers you send to them. Maybe you have not noticed this. For example, when you build up a mailing list based on a free offer, and then try to send them offers for paid products, they either will not buy the offer or they will unsubscribe. Likewise, if you build your list based on small ticket items (which I like to do) and then hit them...
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Resale Rights and Consulting Offers Boost Response on Your Sales Copy

Posted 22nd December 2008 at 02:09 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=UMvS-eE3-44

An easy way to add a bonus is by buying up resale rights. I am strongly against offering resale rights unless you want some quick money, but I am always on the lookout for new resale rights products in my niche. If I see a resale rights product that complements my existing product, and the terms state that it can be packaged as a bonus, chances are I will snatch it up and add it to my existing offer, if it fits.

Another easy...
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What Simple Bonuses Can I Provide?

Posted 20th December 2008 at 09:30 PM by Robert Plank (Robert Plank's FREE Marketing, Copywriting and Programming Video Advice for Warriors)

http://www.youtube.com/watch?v=zeEdIbKRBL8

You have that killer offer setup on a sales letter and you want to provide bonuses, but what will they be? If you are stumped, I have a few ideas for you about how you can provide some killer extra value to your buyers. Why not add video and audio versions of your own products or from affiliate products?

An easy way to quadruple the value of a product is to add video. You don't even need your own product for this. I once promoted...
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