Do you use a mobile phone to browse the internet? If so do you also search in google? I don't know how it is for the searches you perform but for me I am yet to see someone get it right on the mobile. That even includes eBay, but I guess they are lazy.
Search after search that I perform shows paid ads and where do they take you? To a desktop site. Now with an iPhone you can zoom and drag the page all around but that is a pain. On my older phone you just can't read a thing.
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