The Importance Of Keyword Research
Posted 17th November 2011 at 11:24 PM by Selmicro
Keywords are the actual words or phrases typed into the search bar on a search engine. Using the correct keywords on your website is the key to successful traffic generation. If there are too many websites associated with your keyword, your website will get lost in the crush and you will not get any traffic. If your keyword is never searched your website will also not receive any traffic.
Most people spend a lot of time and money creating gorgeous websites, but very little time on keyword research. Wouldn't it be a shame to spend all that time and effort on the website, only to have it be neglected and unseen? Just having a website is not enough; you need to make sure people see it as well. With the proper keyword research you can insure that people who are searching online for what you have can actually find you.
Before you create your website, take a few minutes and research your keywords. Google has a great tool called the Google Keyword Tool (fancy that# that can help you with your keyword research. Once you have thought about the keyword you are planning to use, go to the keyword tool and type in the keyword or phrase. If you have several keywords in mind, you can type them all in at the same time. Just put one per line in the search box you find there.
After you complete the "captcha" #text, numbers, and symbols you must type in the box to prove you're human), you will see a spreadsheet generated by the Google Keyword Tool. On this spreadsheet is all the information you will need to make sure your keyword will work. You will see just how often that keyword is searched ... both globally and locally. You can see how many websites are associated with that keyword by clicking on the keyword in the list the tool generates. If you see the keyword you had thought about using just isn't right, there is a list of keyword ideas generated as well.
Frequently the keyword ideas generated by the keyword tool can point you in the right direction. Sometimes it's best to look at these suggestions and see if there isn't something that you may not have considered previously. Maybe there will be a keyword that is searched more often and with less competition than the keyword you were going to use in the first place.
For most people, keyword research is not nearly as fun as creating the website. But it's definitely worth taking the time and putting in a bit of effort on your keyword research right from the start. It really is worth it to get this right.
Remember: your keyword research will lead to the right people arriving at your website. Those people will be looking for exactly what you have to offer.
Most people spend a lot of time and money creating gorgeous websites, but very little time on keyword research. Wouldn't it be a shame to spend all that time and effort on the website, only to have it be neglected and unseen? Just having a website is not enough; you need to make sure people see it as well. With the proper keyword research you can insure that people who are searching online for what you have can actually find you.
Before you create your website, take a few minutes and research your keywords. Google has a great tool called the Google Keyword Tool (fancy that# that can help you with your keyword research. Once you have thought about the keyword you are planning to use, go to the keyword tool and type in the keyword or phrase. If you have several keywords in mind, you can type them all in at the same time. Just put one per line in the search box you find there.
After you complete the "captcha" #text, numbers, and symbols you must type in the box to prove you're human), you will see a spreadsheet generated by the Google Keyword Tool. On this spreadsheet is all the information you will need to make sure your keyword will work. You will see just how often that keyword is searched ... both globally and locally. You can see how many websites are associated with that keyword by clicking on the keyword in the list the tool generates. If you see the keyword you had thought about using just isn't right, there is a list of keyword ideas generated as well.
Frequently the keyword ideas generated by the keyword tool can point you in the right direction. Sometimes it's best to look at these suggestions and see if there isn't something that you may not have considered previously. Maybe there will be a keyword that is searched more often and with less competition than the keyword you were going to use in the first place.
For most people, keyword research is not nearly as fun as creating the website. But it's definitely worth taking the time and putting in a bit of effort on your keyword research right from the start. It really is worth it to get this right.
Remember: your keyword research will lead to the right people arriving at your website. Those people will be looking for exactly what you have to offer.
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