How To Get Google Off Your Back
Posted 15th August 2012 at 12:25 PM by Selmicro
There are many benefits to owning an authority blog or web business because in many ways you can recycle content.
However, Google constantly changes their algorithm so as of late there has been much debate about using "duplicate content" on your own websites, your blog in particular.
With all the discussion about what Google wants it is important to sift through to what will actually deliver results and prevent you from being penalized by Google.
The fact is, in a lot of niches there is tons of cross over in the topics that are being discussed on a regular basis. Reshaping content is necessary in order to create "original" material for your website. This fact fuels the ongoing debate about how to steer clear of the infamous "Google Slap".
First, you must understand that there are not really absolutes in the way the search engine algorithm's work because they change all the time. With that said, provided is a broad guideline to steer clear of the "Google Slap", otherwise known as the Google ban.
In the past, Google would not tolerate duplicate content, however, their algorithm has evolved and it is much less of an issue today. Google now recognizes certain factors of the post, which allows it to overlook all of the recycled content.
Basically, Google recognizes which sites contain the duplicate content in question and then take into account the date it was published. The algorithm then focuses solely on the first post that was published and forgets about the others. The original post gets all the credit so instead of penalizing all of the sites Google just ignores the duplicates and focuses on the one that was published first.
It is okay to occasionally publish articles that contain "duplicate content" but the important thing is to make this a small part of the value you offer. Taking an excerpt from another body of writing will go unpunished by Google as long it is done properly. This process is called curating content.
While this process is a massive topic in itself it is important to understand the basic guidelines to be successful with curating content.
The "duplicate content" being used should be no more than 1/3 of the entire post. Usually, an excerpt is used in the entire post to frame an idea. The writer then analyzes the "duplicate content" and gives his/her unique opinion on the topic of choice.
Also, it is complimentary to link back to the owner of the content you are using. This does not involve Google but can cause some unhappy blog owners.
However, Google constantly changes their algorithm so as of late there has been much debate about using "duplicate content" on your own websites, your blog in particular.
With all the discussion about what Google wants it is important to sift through to what will actually deliver results and prevent you from being penalized by Google.
The fact is, in a lot of niches there is tons of cross over in the topics that are being discussed on a regular basis. Reshaping content is necessary in order to create "original" material for your website. This fact fuels the ongoing debate about how to steer clear of the infamous "Google Slap".
First, you must understand that there are not really absolutes in the way the search engine algorithm's work because they change all the time. With that said, provided is a broad guideline to steer clear of the "Google Slap", otherwise known as the Google ban.
In the past, Google would not tolerate duplicate content, however, their algorithm has evolved and it is much less of an issue today. Google now recognizes certain factors of the post, which allows it to overlook all of the recycled content.
Basically, Google recognizes which sites contain the duplicate content in question and then take into account the date it was published. The algorithm then focuses solely on the first post that was published and forgets about the others. The original post gets all the credit so instead of penalizing all of the sites Google just ignores the duplicates and focuses on the one that was published first.
It is okay to occasionally publish articles that contain "duplicate content" but the important thing is to make this a small part of the value you offer. Taking an excerpt from another body of writing will go unpunished by Google as long it is done properly. This process is called curating content.
While this process is a massive topic in itself it is important to understand the basic guidelines to be successful with curating content.
The "duplicate content" being used should be no more than 1/3 of the entire post. Usually, an excerpt is used in the entire post to frame an idea. The writer then analyzes the "duplicate content" and gives his/her unique opinion on the topic of choice.
Also, it is complimentary to link back to the owner of the content you are using. This does not involve Google but can cause some unhappy blog owners.
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