Selecting a Multi-Level Marketer
Posted 15th August 2012 at 12:27 PM by Selmicro
The business structure that most probably provides the greatest opportunity to create long-term, residual income ... either online or offline ... is MLM or Multilevel Marketing. The fact is that this type of business structure can provide everyone involved with some wonderful benefits. However, many of the companies you'll find out there that employ this structure don't do it correctly, or aren't equipped to provide all the building blocks necessary to make this type of business successful for all involved. That creates a situation where choosing which opportunity you wish to be a part of can become a daunting task.
The world is full of MLM companies that simply don't provide everything you need to create a reliable, ethical, long-term business. We've all seen the "Newest And Biggest Thing In Business" type of advertising that no one really believes anymore, and we've seen how this type of "fly by night" company can give reliable, successful, and ethical MLM companies a bad name
If you are looking to become involved with a Multilevel Marketing, Network Marketing, or Direct Sales company, here are some important points to watch for:
1) The company should provide a simple and easy to follow Marketing System, preferably online. Too many of these companies rely on training that is outdated and consists of telling you to write a list of all the folks you've ever known and then call them. This is not a "marketing system". If the company doesn't provide such a system itself, it should be structured in such a way that it doesn't preclude you from using such a system on your own. Today's marketplace is all about the Internet. Don't get involved with a backwards looking company that has rules which prohibit you from marketing online or which severely restrict your online activities.
2) The company should be newer and growing. It should be in the beginning stages of global expansion ... and doing it on the Internet.
3) The compensation plan should be one that pays out at least 50% on products, where your downline doesn't "break away" from you as they become successful, and that is structured in such a way that it motivates you to help your new downline members to succeed. The ideal structure is one that pays out more on your second level than it does on your first, giving upline members a financial concern in helping their downline members be successful. The pay plan should also include bonuses paid weekly, not monthly.
4) This one may be difficult to fine, but the best companies of this sort are also manufacturers. Almost all MLM or Network Marketing companies are simply re-sellers of products that they might formulate, but that are made by manufacturing contractors. The very best of these companies make their own products. There are actually some out there that make their own products, and those of other companies as well. You'll always find more reliability and quality with a company that formulates and manufactures its own products.
5) The company products should serve more than one customer category, and they should consist ... at least partly ... of products people already use on a day to day basis. It's much more difficult to persuade someone to spend extra money each month on something new they've never used before, thus adding extra dollars to the bottom line of their monthly budget, than it is simply to convince them to "switch stores" and purchase things they are already buying from you, instead of their neighborhood store. This is simply a "shopping decision" and not a "buying decision". No one here is required to spend any "new" money, and from the distributors point of view it becomes much easier to succeed.
6) The management of the company must be experienced in the industry and preferably have a track record of previous success. If you cannot find the company's management team on Google associated with other successful endeavors ... watch out.
Nothing listed here is impossible to fine, but some of the items can be difficult. Choosing a company to represent long-term is serious business. Take your time and do it right. Don't take a shortcut and accept second best, deciding that a company the provides two or three of these points is fine, and you can do without the others. Be demanding.
Remember: no matter what anyone might tell you, this type of business is not built overnight. You're going to be involved for a long, long time, and you want to make the right decision from the start.
Follow these simple guidelines, and you won't go wrong.
The world is full of MLM companies that simply don't provide everything you need to create a reliable, ethical, long-term business. We've all seen the "Newest And Biggest Thing In Business" type of advertising that no one really believes anymore, and we've seen how this type of "fly by night" company can give reliable, successful, and ethical MLM companies a bad name
If you are looking to become involved with a Multilevel Marketing, Network Marketing, or Direct Sales company, here are some important points to watch for:
1) The company should provide a simple and easy to follow Marketing System, preferably online. Too many of these companies rely on training that is outdated and consists of telling you to write a list of all the folks you've ever known and then call them. This is not a "marketing system". If the company doesn't provide such a system itself, it should be structured in such a way that it doesn't preclude you from using such a system on your own. Today's marketplace is all about the Internet. Don't get involved with a backwards looking company that has rules which prohibit you from marketing online or which severely restrict your online activities.
2) The company should be newer and growing. It should be in the beginning stages of global expansion ... and doing it on the Internet.
3) The compensation plan should be one that pays out at least 50% on products, where your downline doesn't "break away" from you as they become successful, and that is structured in such a way that it motivates you to help your new downline members to succeed. The ideal structure is one that pays out more on your second level than it does on your first, giving upline members a financial concern in helping their downline members be successful. The pay plan should also include bonuses paid weekly, not monthly.
4) This one may be difficult to fine, but the best companies of this sort are also manufacturers. Almost all MLM or Network Marketing companies are simply re-sellers of products that they might formulate, but that are made by manufacturing contractors. The very best of these companies make their own products. There are actually some out there that make their own products, and those of other companies as well. You'll always find more reliability and quality with a company that formulates and manufactures its own products.
5) The company products should serve more than one customer category, and they should consist ... at least partly ... of products people already use on a day to day basis. It's much more difficult to persuade someone to spend extra money each month on something new they've never used before, thus adding extra dollars to the bottom line of their monthly budget, than it is simply to convince them to "switch stores" and purchase things they are already buying from you, instead of their neighborhood store. This is simply a "shopping decision" and not a "buying decision". No one here is required to spend any "new" money, and from the distributors point of view it becomes much easier to succeed.
6) The management of the company must be experienced in the industry and preferably have a track record of previous success. If you cannot find the company's management team on Google associated with other successful endeavors ... watch out.
Nothing listed here is impossible to fine, but some of the items can be difficult. Choosing a company to represent long-term is serious business. Take your time and do it right. Don't take a shortcut and accept second best, deciding that a company the provides two or three of these points is fine, and you can do without the others. Be demanding.
Remember: no matter what anyone might tell you, this type of business is not built overnight. You're going to be involved for a long, long time, and you want to make the right decision from the start.
Follow these simple guidelines, and you won't go wrong.
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