How to track click-to-call conversions on mobile sites and apps

As a marketer or website developer have you ever wished you could tell your customers exactly how many people clicked on their "click-to-call" buttons and links? Wouldn't this be a great way to show how effective the mobile site or native app you have built for them is?

The problem is, until recently there wasn't a really easy way to track "offline" actions such as click-to-call conversions: the best the site owner could do was asking the caller where they got their details from and record it manually somewhere (obviously losing track of that just a few days later...)

In this short tutorial we will see 3 ways you can currently use to track website call conversions: one with Google Adwords, another one with Google Analytics events tracking and finally using the simple native stats functionality available for each mob.is.it mobile websites and native apps.

Continue reading "How to track click-to-call conversions on mobile sites and apps"