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How to track click-to-call conversions on mobile sites and apps

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Posted 10th February 2015 at 05:10 AM by Silvio Porcellana

As a marketer or website developer have you ever wished you could tell your customers exactly how many people clicked on their "click-to-call" buttons and links? Wouldn't this be a great way to show how effective the mobile site or native app you have built for them is?

The problem is, until recently there wasn't a really easy way to track "offline" actions such as click-to-call conversions: the best the site owner could do was asking the caller where they got their details from and record it manually somewhere (obviously losing track of that just a few days later...)

In this short tutorial we will see 3 ways you can currently use to track website call conversions: one with Google Adwords, another one with Google Analytics events tracking and finally using the simple native stats functionality available for each mob.is.it mobile websites and native apps.

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