An Overview of Relationship Marketing
Relationship marketing is defined as a strategy designed to foster customer loyalty, interaction and long term engagement. This approach focuses more on customer retention than on customer acquisition.
The key to success of any business is the right understanding of what customer needs. It is very important to identify the inherent needs of your customer. This becomes possible by having thorough understanding of your customer’s business, which...

How to Build and Manage the Reputation of Your Business Online
More than two billion people use the internet worldwide. It is important that your business has a good online reputation. Bad online reputation can cause immense, sometimes irreparable damage to your business.
Your prospective customer will definitely search for information about your company before doing business with you. People would definitely not want to associate themselves with a business with bad reputation....

How to Convince Google That You Are a Robust, Ethical and Dedicated Brand
Two billion people use internet regularly all over the world. Most of them use Google to search for information. Google is the leader in the search engine segment. For the success of your online venture, you need to rank high in Google.
Google will reward those brands which offer value to its users. Here are a few tips on how to convince Google that you are a strong online brand.
Targeting keywords in...

Marketing How To: How to Boost Your Conversion Rates

In Internet marketing, conversion rate is the percentage of visitors who take a desired action (like for example purchasing a product). While huge amount of traffic is necessary to succeed in Internet marketing, it may not be a real measure of success. The true measure of success is the number of conversions the website is able to produce from its traffic.

Marketing how to experts use Google Website Optimizer to...