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Secrets Behind Mobile Marketing

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Posted 9th December 2011 at 08:28 PM by Stewart Alexander

The phrase "mobile marketing" is open to interpretation.

It means different things to different businesses, and it can be used in many different ways. The definition of mobile marketing is promoting business through the use of cell phones or other mobile devices. In today's blog post, I'm going to share some valuable tips, which will show you how a mobile marketing campaign can benefit your business.

Use Mobile Friendly Emails

Make sure your emails are mobile friendly to ensure that they will be effective in reaching as many of your customers as possible. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.

Cultivate Relationships With Existing Customers

Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Many times, unexpected mobile marketing messages come across as spam to the recipients.

Use Consistent Call To Action


Be consistent when promoting your mobile strategy's call to action. Make sure you put ads on Facebook and on Twitter, and in your actual website. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.

Secure Cross Platform Compatibility


Make sure your mobile campaign works on all the platforms that your customers most likely use. Your messages should work on all mobile devices no matter the platform. Remember, it's much easier to send simple messages than to adjust them to each platform. Always keep the KISS principle in mind for your mobile marketing attempts.

Summing Up Today's Lessons

As you learned in the first paragraph, the term "mobile marketing" means a variety of things depending on who you ask. Although it clearly includes marketing via cell phones and other mobile devices, it also encompasses an array of complementary practices to suit its particular users' needs.

With the information form this post, you'll get a better idea of what it takes to succeed with mobile marketing for your business.

Warmest regards,

Stewart

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