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Advantages Of A Sales Funnel

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Posted 26th May 2014 at 10:09 AM by surffab

What are the Advantages of a Sales Funnel in your Online Business?

  • A Sales Funnel will increase your sales revenue
    Let’s say you have a report you sell for $17. You can sell it 300 times, so you would make $5100 in sales. But do you think some of them would also buy a related product for $37 or even $197? I bet some would! So it’s is actually crazy to not have a sales funnel in place for your online business. You don’t need all pages up and running from the beginning, but at least plan to have them.
  • Using a Sales Funnel will increase your conversion rate
    While people are moving down your sales funnel, the number of them will decrease, but, and this is more important, the people staying in the funnel most likely are more willing to pay for your related more expensive products. So non targeted people will be filtered out in the sales funnel. And the ones who stay, will buy more, and this will increase your conversions! Focus your efforts on those people and give them what they need, and you will sell also high ticket products.
  • A Sales Funnel can also help to predict your sales volume
    Online marketing is a numbers game. And with each marketing phase you can quantify the number of perspective customers, and then take the data to predict the percentage of people who will buy your products. As an example, let’s say Paul tracks his website traffic for 10 weeks and finds that he gets 10’000 visitors to his page each month. 40% of them sign up for the free offer (4000 subscribers), and 5% of them will purchase one or even more products. After some weeks Paul will have detailed stats about how many people buy at which stage in the sales funnel. And with those numbers Paul can predict how much money he can make with his sales funnel.
  • A Sales Funnel will show you products/services that don’t sell
    With the numbers that Paul gets every month he can identify products or services that do not sell well. So he can make adjustments on his plan and products to improve it, or he can even take out or replace existing products. That’s why it’s always important to track everything you do in your funnel.




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